via press release:
BRAVO’S “SHEAR GENIUS” Makes Waves IN SEASON THREE WITH ITS HIGHEST RATED SEASON PREMIERE EVER
Premiere Scores Double Digit Increases In All Demos Versus Season Two
NEW YORK – February 4, 2010 – Bravo’s “Shear Genius” basked in double digit growth and scored its highest rated season premiere ever among total viewers with its third season premiere last night, according to Nielsen Media Research. Wednesday’s premiere garnered 655,000 adults 18-49 and 1.097 total viewers, up 17 percent (vs. 558,000) and 23 percent (vs. 892,000) respectively compared to the season two premiere. Versus the prior four week time period, “Shear Genius” was up 59 percent among adults 18-49 and 55 percent among total viewers.
Online, the “Shear Genius” showsite on www.BravoTV.com was up 125 percent in page views and 250 percent in unique visitors versus the season two premiere day.
Source: Nielsen Media Research, Live + Same Day through 2/03/10; Omniture SiteCatalyst. (Season 3: 2/3/10 vs. Season 2: 6/25/08)
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