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via press release:

BRING IT! RETURNS WITH 1.8 MILLION VIEWERS

 

Season Two Debut of Hit Docuseries Posts Double Digit Growth across Key Demos vs. Series Premiere

and Lifetime’s Best Friday Primetime Telecast in 11 Years

 

NEW YORK, NY (January 26, 2015) – The season two return of Lifetime’s hit docuseries Bring It! (#BringIt) delivered 1.8 million Total Viewers at 9:00pm Friday night, choreographing a +80% jump versus the program’s premiere.  In addition, Bring It! delivered Lifetime’s best Friday primetime telecast in 11 years among Adults 18-49 and Women 18-49, while in Total Viewers, Adults 25-54 and Women 25-54, it was the network’s best Friday night telecast in five years.

 

The program, which follows Coach Dianna Williams (“Miss D”) and her elite hip-hop majorette team The Dancing Dolls, also averaged 919,000 Adults 18-49 viewers (+64% vs. series premiere), 761,000 Adults 25-54 viewers (+63%), 710,000 Women 18-49 viewers (+58%) and 581,000 Women 25-54 viewers (+66%), according to Nielsen Fast Cable Ratings.

 

Among social media, Bring It!’s return, alongside the Bring It! Preview Special at 8:00pm, were the most talked about programs on Twitter for the night (source: Nielsen, 1/23/15, episode level, primetime, excluding sports and specials).

 

Bring It! is produced by Pilgrim Studios.  Executive producers for Pilgrim are Craig Piligian and Derek W. Wan.  Eli Lehrer, Mary Donahue and Colleen Conway Grogan executive produce the series for Lifetime.

 

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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