via press release:
BRITISH SONGSTRESS ADELE TO MAKE HER VMA DEBUT PERFORMANCE AT
THE “2011 MTV VIDEO MUSIC AWARDS”
HIP-HOP AND R&B SUPERSTARS LIL WAYNE AND CHRIS BROWN RETURN TO THE VMA STAGE
The 28 th Annual Awards Show Airing Live From Nokia Theater
In Los Angeles On Sunday, August 28 at 9:00PM (Live ET/Tape Delayed PT)
New York, NY (July 28, 2011) – MTV announces the first line-up of artists who will perform LIVE at the “2011 MTV Video Music Awards.” British singer-songwriter and chart-topper Adele, whose quadruple platinum hit single “Rolling in the Deep” received an incredible seven nominations, will make her VMA performance debut at this year’s show. With an impressive year under his belt and three nominations in his pocket, including “Best Hip Hop,” superstar music mogul Lil Wayne is aiming to take the VMA crown once he hits the stage to perform. After his memorable debut at the 2007 VMAs, Chris Brown, who has multiple VMA nods, is ready to up his game and unleash another huge performance. The “2011 MTV Video Music Awards” will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, August 28, 2011 at 9PM (Live ET/Tape delayed PT.) MTV will announce additional performers and presenters on a later date.
“Being a nominee AND performer on the VMAs once again is an honor because everyone doesn’t get that opportunity. Looking forward to performing on the show, and having Tha Carter IV drop the same week!” – Lil Wayne
“I am excited about my nominations and to be back on the VMA stage. I have a special performance planned for my wonderful fans.” – Chris Brown
Viewers can vote for general VMA categories, including “Best New Artist,” by visiting vma.mtv.com online or m.mtv.com on their mobile phone. In addition, Best New Artist text voting is open to all wireless carrier subscribers by texting BNA to 66333. Voting continues through the show, live on August 28th. Verizon subscribers can vote on all categories via SMS by texting VMA to 66333 (standard message rates apply.)
The 2011 “MTV Video Music Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s nearly 200 digital media properties around the world.
The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network’s best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV’s history.
To watch video of last year’s biggest moments, get the full list of last year’s show winners and can check out fashion, celebrity and music commentary from the shows’ red carpets, please go to vma.mtv.com.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the “2011 MTV Video Music Awards.” Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Jen Jones is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the 2011 MTV Video Music Awards are 5® Gum, COVERGIRL, Dove® go fresh Deodorant, Kia Motors America, PacSun, Sharpie®, State Farm®, Taco Bell® and Verizon.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.