Burn Notice and Suits both climbed versus last Thursday (though last Thursday was down versus the prior week, perhaps due to an early start on a holiday weekend).

via press release:

USA CONTINUES TO DOMINATE THE SUMMER – SEVEN HIT SHOWS, FIVE NIGHTS – UNPRECEDENTED IN THE TELEVISION LANDSCAPE

Three Consecutive Days This Week, Five Shows Grew in Double-Digits

 

USA’s Second New Hit This Summer, NECESSARY ROUGHNESS, Retains its Audience Second Week

An Historic Week for USA – Never Before has the Network had This Number of Hits or This Level of Week to Week Growth in Original Series

THURSDAY

BURN NOTICE  (7/7 vs 6/30)

  • P25-54: 2 million (+11% vs last week)

 

  • P18-49: 1.9 million (+13%)

 

  • TOTAL VIEWERS:  4.9 million (+5%)

 

SUITS (7/7 vs 6/30)

  • P25-54: 1.9 million (+11% vs last week — 98% BURN NOTICE retention)

 

  • P18-49: 1.8 million (+13% vs. last week — 94% retention)

 

  • TOTAL VIEWERS: 4.5 million (+16% — 93% retention)

 

And earlier this week…

TUESDAY

WHITE COLLAR (Hit season highs in P25-54, P18-49 and total viewers)

  • P25-54: 1.9 million (+26% week to week)

 

  • P18-49: 1.7 million  (+17%)

 

  • TOTAL VIEWERS: 4.2 million (+13%)

 

COVERT AFFAIRS (Hit season highs in P25-54, P18-49 and total viewers)

  • P25-54: 2 million (+27% week to week, up +6% from WHITE COLLAR lead-in)

 

  • P18-49: 1.8 million   (+21% week to week, up +8 from WHITE COLLAR lead-in)

 

  • TOTAL VIEWERS: 4.8 million (+20% week to week, up +15% from WHITE COLLAR lead-in)

 

WEDNESDAY

ROYAL PAINS (#1 show of the day Wednesday in P18-49, P25-54 & total viewers)

  • P25-54: 2.2 million (+7% vs premiere)

 

  • P18-49: 2 million (+11%)

 

  • TOTAL VIEWERS: 5 million (up +15,000 viewers, +0.3%)

 

NECESSARY ROUGHNESS (#2 in Prime Wednesday behind only ROYAL PAINS)

  • P25-54: 1.9 million (91% retention from series premiere; 700,000/+60% more than #3 show “Franklin and Bash”)

 

  • P18-49: 1.7 million (96% retention; 412,000/+33% more than #3 show “Challenge: Rivals”)

 

  • TOTAL VIEWERS: 4.4 million (95% retention)
Posted by:TV By The Numbers

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