via press release:

Cartoon Network
Cartoon Network’s new hit animated series ADVENTURE TIME (Monday, 8 p.m.) once again posted double-digit ratings and delivery gains among all key kid demos.  Compared to the same time period in 2009, kids 6-11 delivery (613,000) grew by 36% and ratings (2.5) by 29%.  Kids 2-11 delivery (862,000) grew by 25% and ratings (2.1) by 24%, and kids 9-14 delivery (426,000) grew by 27% and ratings (1.7) grew by 21%.  Boys demos also showed significant gains with boys 6-11 delivery (431,000) up by 21%, boys 2-11 delivery (570,000) up by 12% and boys 9-14 delivery (319,000) up by 13%.

The network’s action-adventure line-up on Friday nights (7-10 p.m.) also proved its potency among boys.  In comparison to the same three-hour timeframe last year, boys 6-11 delivery (345,000) and boys 2-11 delivery (494,000) each increased by 5%, while boys 9-14 delivery (306,000) increased by 28%.  Among the programming standouts, DUDE, WHAT WOULD HAPPEN earned between 36% to 47% ratings and delivery gains among targeted kids demos—kids 6-11 delivery (456,000) and kids 2-11 delivery (690,000) both improved by 38%, while kids 9-14 delivery (387,000) improved by 47%.  Ratings among those demos also grew by 36%, 42% and 45%, respectively.

On Saturday morning, the 8:30 a.m. presentation of GENERATOR REX, Cartoon Network’s newest original action-adventure series, earned solid growth among all key kid and boys demos.   Compared to last year, kids 6-11 delivery (574,000) and ratings (2.3) grew by 21%, kids 2-11 delivery (778,000) grew by 18% and ratings (1.9) by 19%, and kids 9-14 delivery (440,000) grew by 27% and ratings (1.8) by 29%.

Adult Swim
Following its outstanding overall performance throughout May, Adult Swim once again ranked #1 in total day delivery of targeted young adults and young men.  Earning significant growth across the board compared to the same 2009 time period, the week’s average adults 18-34 delivery (502,000) grew by 7%, adults 18-24 delivery (294,000) grew by 18%, men 18-34 delivery (299,000) grew by 7% and men 18-24 delivery (177,000) grew by 13%.  Additionally, adults 18-49 delivery (672,000) grew by 9% compared to last year.

Among its programming standouts, new episodes of THE BOONDOCKS, SQUIDBILLIES and CHECK IT OUT! on Sunday night each posted substantial gains over the year-ago time period among key young adult demos:

  • THE BOONDOCKS (Sunday, 11:30 p.m.) charted 72% delivery growth among adults 18-34 (1,140,000), 101% delivery growth among adults 18-24 (677,000), 71% delivery growth among men 18-34 (731,000), 93% delivery growth among men 18-24 (462,000), and 97% delivery growth among adults 18-49 (1,655,000).
  • SQUIDBILLIES (Sunday, 12:00 a.m.) charted 60% delivery growth among adults 18-34 (747,000), 46% delivery growth among adults 18-24 (370,000), 62% delivery growth among men 18-34 (441,000), 29% delivery growth among men 18-24 (370,000) and 89% delivery growth among adults 18-49 (1,062,000).
  • CHECK IT OUT! (Sunday, 12:30 a.m.) charted 13% delivery growth among adults 18-34 (455,000) and 26% delivery growth among adults 18-49 (595,000).

Adult Swim telecasts—including FAMILY GUY, THE BOONDOCKS, ROBOT CHICKEN and SQUIDBILLIES—accounted for 17 of the top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.

TBS’s newest original comedy Are We There Yet? arrived in a big way, with the two Wednesday night premiere episodes scoring as ad-supported cable’s top sitcom telecasts for the week, and the 9:30 p.m. episode ranking as the top sitcom telecast for the year-to-date.

  • The 9:30 p.m. episode ranked #1 among viewers (3.3 million); households (2.2 million); adults 18-34 (720,000); and adults 18-49 (1.7 million).  In delivery of viewers and adults 18-49, the episode ranks as ad-supported cable’s #1 sitcom telecast for the year-to-date.
  • The 9 p.m. episode came in second for the week among ad-supported cable sitcoms in delivery of viewers (3.2 million) and adults 18-34 (710,000).  It came in third for the week among households (2.1 million) and adults 18-49 (1.6 million).

TBS also enjoyed solid success from Tyler Perry’s House of Payne and Meet the Browns Wednesday night, with new episodes of both shows ranking among ad-supported cable’s Top 10 sitcom telecasts for the week in delivery of viewers, households and key demos.  In addition, TBS’s telecasts of The Office placed in the Top 10 sitcoms among adults 18-34 and adults 18-49.

With 5.1 million viewers tuning in, TNT’s coverage of the NASCAR Sprint Cup Series Coverage from Pocono ranked as ad-supported cable’s top sports program for the week.  NOTE:  Turner Sports PR will release a complete ratings analysis of its NASCAR coverage later this afternoon.

With three weeks remaining in the second quarter, truTV continues running strongly as one of ad-supported cable’s Top 10 networks among men 18-49 (269,000).

This past week, truTV exhibited solid 5% growth among men 18-34 when compared to the same week last year.

truTV’s original series It Only Hurts When I Laugh (Thursday, 10 p.m.) ranked among cable’s Top 5 entertainment programs in its timeslot in delivery of men 18-49 (357,000).

Posted by:TV By The Numbers

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