via press release:
CBS.COM LAUNCHES GRAMMY® AWARDS “WATCH AND GO” SWEEPSTAKES, GIVING VIEWERS A CHANCE TO WIN* A TRIP TO NEXT YEAR’S GRAMMY® AWARDS
Trivia Game Will Quiz Viewers on Noteworthy Events during the Live Telecast on the CBS Television Network
Dedicated GRAMMY® AWARDS Hub on CBS.com Will Also Feature Behind-the-Scenes Coverage by Social Media Reporter Pauley Perrette, On-Demand Red Carpet Coverage and Exclusive Backstage “Thank You” Camera
SAN FRANCISCO – February 9, 2011 — CBS.com announced today the launch of the GRAMMY® AWARDS “Watch and Go” sweepstakes, taking place during the live telecast of THE 53rd ANNUAL GRAMMY® AWARDS on Sunday, Feb. 13, 2011 (8:00-11:30 PM, ET/delayed PT) on the CBS Television Network. Viewers will be asked a series of online questions throughout the telecast, quizzing them on events transpiring during the show. Participants must log on to CBS.com and answer a total of seven questions correctly to be eligible to win a trip to next year’s GRAMMY® AWARDS.
“The upcoming GRAMMY® AWARDS telecast is going to be phenomenal, and we wanted to offer viewers a creative and rewarding way to engage with the show on CBS.com,” says Jeff Clark, Vice President of CBS.com. “The ‘Watch and Go’ sweepstakes will give music fans the chance to win the ultimate grand prize by encouraging them to tune in to the live telecast, and will also direct them to our dedicated GRAMMY® AWARDS site where they can find exclusive videos, games and photos.”
In addition to the “Watch and Go” sweepstakes, CBS.com is also launching a comprehensive GRAMMY® AWARDS hub, featuring on-demand red carpet interviews and a dedicated backstage camera featuring the telecast’s presenters, performers and winners with extended “thank you” messages.
Pauley Perrette, star of America’s #1 scripted series, NCIS, will be taking on the role of CBS.com’s official Social Media Reporter, sharing her GRAMMY experience with live tweets, pictures and videos throughout the week from the performance rehearsals, red carpet and throughout the telecast. To follow Pauley’s coverage and official Twitter account, please visit: www.cbs.com/PauleyP.
For more information on the “Watch and Go” sweepstakes and THE 53rd ANNUAL GRAMMY® AWARDS, please visit: http://www.cbs.com/specials/grammys/
THE 53rd ANNUAL GRAMMY® AWARDS are produced by John Cossette Productions and AEG Ehrlich Ventures for The Recording Academy. Ken Ehrlich and John Cossette are executive producers, Louis J. Horvitz is director, and David Wild and Ken Ehrlich are the writers.
*No Purchase Necessary. Open to legal residents of the U.S., 18 (or age of majority) and over. Void where prohibited. Sweepstakes ends at 11:59:59 PM, PT on Feb. 13, 2011. See rules and details at cbs.com/grammys.
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