via press release:


NEW YORK – Nov. 16, 2010 — USA TODAY is again joining forces with CBS News to extend the reach of “USA TODAY/CBS NEWS: Senior Moment,” a cross-platform series that will explore the baby boom generation and its impact on the nation as the first boomers begin to turn 65 in January of next year.  The partnership launched this week and will run in USA TODAY as a periodic series.  CBS News’ coverage of this series will begin on THE EARLY SHOW tomorrow morning with a segment that takes a look at the perks and advantages that come with hitting that “magic number” at age 65.

Both news organizations will report the broad-reaching topic independently, cross-branding and promoting each other’s efforts via print, television, radio and online.  In addition, USA TODAY will make content from the “USA TODAY/CBS NEWS: Senior Moment” series available to all Gannett newspapers.  The two journalism giants previously teamed up for the successful “Children of the Recession,” which won an Alfred I. duPont-Columbia University Award for excellence in broadcast journalism, and “Where America Stands” in 2009 and 2010, respectively.

“Once again, CBS News is pleased to join forces with USA TODAY, this time to report on baby boomer issues that affect so many millions,” said Sean McManus, President CBS News and Sports. “Our journalists and our multiple platforms provide perfect resources to give America an in-depth look at the impact of this generation’s aging, including shifting family dynamics, a multitude of health issues and stark new financial realities.”

“USA TODAY is proud to be partnering with CBS News again on yet another important journalistic series,” said John Hillkirk, editor of USA TODAY.  “The combined reach of these two news organizations and the breadth of topic being covered will offer Americans an in-depth look at exactly what the impact of the baby boom generation has been.”

USA TODAY has the following plans in place for the launch of “USA TODAY/CBS NEWS: Senior Moment” during the week of Nov. 15, 2010:

  • NEWS: The first boomers and how they changed America
  • MONEY: The growing push by businesses to market to boomers
  • SPORTS: How boomer sports stars handle aging
  • LIFE: Why later generations resent boomers

Additional coverage in USA TODAY and on will include how boomers are changing life in the U.S.A., interviews with iconic figures turning 65 in 2011, and an interactive, online quiz that determines which generation readers belong to at

CBS will launch “USA TODAY/CBS NEWS: Senior Moment” across multiple platforms during the week of Nov. 15, 2010.  Planned coverage on the CBS EVENING NEWS WITH KATIE COURIC, THE EARLY SHOW, CBS Radio and includes:

  • THE EARLY SHOW: In a report about why aging isn’t necessarily a bad thing for boomers, learn about the perks and discounts you are offered once you hit age 65.  This story will kick off CBS News’ coverage of the series on Tuesday, Nov. 16.
  • The CBS EVENING NEWS WITH KATIE COURIC will feature a report from CBS News Medical Correspondent Dr. Jon LaPook on how the first signs of Alzheimer’s can be money woes.
  • CBS Radio: As the first big retirement year for boomers approaches, many members of this generation cannot stop working because of the economy, or because their savings have evaporated in recent years.

CBS News’ themed online content will be available at

USA TODAY/CBS NEWS: Senior Moment” coverage will appear in print and online at  Content also will be made available to Gannett newspapers for use throughout the series.

About CBS News

CBS News is the news and information arm of CBS Corporation, dedicated to providing the best in journalism under standards it pioneered at the dawn of radio and television and continues to set in today’s digital age.  Headquartered in New York, CBS News includes bureaus across the globe and influential, critically acclaimed programs that provide newsmaking features and interviews, investigative reports, analysis and breaking news 24 hours a day, seven days a week, utilizing a multi-platform model for news distribution across television (CBS Television Network), radio (CBS Radio Network), the Internet ( and hand-held devices (CBS Mobile).  CBS News’ multiple award-winning programs include its flagship daily news program, THE CBS EVENING NEWS WITH KATIE COURIC; #1 news magazine, 60 MINUTES; fastest-growing network morning program, THE EARLY SHOW; top-rated true-crime magazine show, 48 HOURS MYSTERY; newsmaking Washington public-affairs show, FACE THE NATION; and #1 Sunday morning program, SUNDAY MORNING.  Other CBS News originals range from CBS Radio’s WORLD NEWS ROUNDUP, broadcasting’s longest-running program, to’s innovative new webcasts and blogs, available at


USA TODAY is a multi-platform news and information media company.  Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation.  Today, through its newspaper, Web site and mobile platforms, USA TODAY connects readers and engages the national conversation.  USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily, and, an award-winning newspaper website  launched in 1995, reach a combined 5.9 million readers daily.  USA TODAY is a leader in mobile applications with more than six million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly.  USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

Posted by:TV By The Numbers

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