via press release:
CBS SPORTS’ RATINGS RISE 19% FOR WEEKEND COVERAGE OF
2013 PGA CHAMPIONSHIP
Final Round Earns Increase of 13% in Metered Markets
CBS Sports’ weekend coverage of the 2013 PGA Championship on Saturday, Aug. 10 and Sunday, Aug. 11, which Jason Dufner won his first career major title, saw ratings rise 19% earning a two-day average overnight household rating/share in the metered markets of 3.7/9, up from last year’s 3.1/7; and up 6% from a 3.5/8 (2011) in the metered markets.
CBS Sports’ final-round coverage earned an overnight household rating/share of 4.4/10, up 13% from last year’s 3.9/8; and up 2% from 4.3/9 in 2011.
Final-round coverage on the CBS Television Network peaked with a rating/share of 6.0/12 between 7:00-7:15 PM, ET.
CBS Sports’ third-round coverage of the 2013 PGA Championship on Saturday, Aug. 10 earned an overnight household rating/share in the metered markets of 3.0/8, up +30% from last year’s coverage which earned a 2.3/5; and up +15% compared to a 2.6/6 in 2011.