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via press release:

“CBS THIS MORNING” IS THE ONLY NETWORK MORNING NEWS PROGRAM TO POST YEAR-TO-YEAR DOUBLE-DIGIT PERCENTAGE GAINS AMONG VIEWERS, WOMEN 25-54 AND WOMEN 18-49

 

“CBS This Morning: Saturday” Posts Year-To-Year Percentage Gains In Viewers

 

CBS THIS MORNING

 

            CBS THIS MORNING was the only network morning news program to post year-to-year double-digit percentage gains among viewers (+10%, 3.30m from 2.99m), women 25-54 (+13%, 0.9/06 from 0.8/06 ) and women 18-49 (+20%, 0.6/05 from 0.5/04), according to Nielsen live plus same day ratings for the week ending Sept. 4.

 

            CBS THIS MORNING gained +310,000 viewers compared to the same week last year and closed the viewership gap with NBC by 660,000 viewers and cut the deficit with ABC by 740,000 viewers. CBS THIS MORNING also maintained its rating in adults 25- 54 (0.8/07), the demographic most important to those who advertise in news, compared to last year.

 

            Television year-to-date, CBS THIS MORNING is delivering 3.35 million viewers (+10%, from 3.04m last year) and a 0.8/07 in adults 25-54. 

 

CBS THIS MORNING: SATURDAY

 

            CBS THIS MORNING: SATURDAY was up year-to-year by +16% in viewers (2.01m from 1.74m) and even in adults 25-54 (0.5/04), according to Nielsen live plus same day ratings for Sept. 5. Television year-to-date, CBS THIS MORNING: SATURDAY is up +9% in viewers (2.07m from 1.89m) and even in adults 25-54 (0.5/04) compared to last year. CBS THIS MORNING: SATURDAY cut the gap with ABC to less than one million viewers.

 

 

            Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.

Posted by:TV By The Numbers

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