via CBS press release (as usual, the CBS flacks don’t consider 18-34 a key demo!):
- CBS WINS THURSDAY IN VIEWERS AND KEY DEMOGRAPHICS
“Survivor: Tocantins” and “CSI” Place First in All Key Measures
CBS placed first on Thursday in viewers, adults 18-49 and adults 25-54 led by time period winning SURVIVOR: TOCANTINS and CSI, according to Nielsen preliminary live plus same day ratings for April 16.
SURVIVOR: TOCANTINS was first in households (6.9/12), viewers (11.62m), adults 25-54 (4.4/12) and adults 18-49 (3.5/11). Compared to last week, SURVIVOR was up +5% in households (from 6.6/12), even in both adults 25-54 and adults 18-49 and added +380,000 viewers (from 11.24m, +3%).
CSI was first in households (9.7/16), viewers (15.42m), adults 25-54 (5.0/12) and tied for first in adults 18-49 (3.8/10, with NBC).
HARPER’S ISLAND was second in households (5.3/09), viewers (8.17m), adults 25-54 (3.0/08) and adults 18-49 (2.2/06).
For the night, CBS was first in households (7.3/12), viewers (11.74m), adults 25-54 (4.1/11) and adults 18-49 (3.2/09).
Updated Thursday ratings will be available this afternoon.