via press release:

ABC Posts its Strongest Thursday with Regular Programming in Nearly 9 Months    


 Scoring Big Year-Over-Year Gains for ABC in Thursday’s 8 O’clock Hour,

“Charlie’s Angels” Opens as ABC’s Top Scripted Telecast in the Slot Since Fall ‘09


Thursday’s Dominant No. 1 Drama in Adults 18-49, “Grey’s Anatomy” Premiere

Is Up by 14% Over its Season Finale with the Series Best Number Since March   


Thursday Night (8:00-11:00 p.m.)

Up against stiff competition on the opening Thursday of the season, ABC marked its strongest performance on the night with regular programming in nearly 9 months among Total Viewers (9.8 million) and Adults 18-49 (3.4/9) – since 1/6/11.  ABC finished No. 1 on the night with key Women (W18-34/W18-49).


“Charlie’s Angels” (8:00-9:00 p.m.)

Opposite much greater competition in the 8 o’clock hour year to year, with the entry of Fox’s “The X Factor” into the slot and back-to-back telecasts of CBS’ “The Big Bang Theory,” the series debut of “Charlie’s Angels” scored big gains for ABC over the year-ago season-premiere Thursday with viewers (+67% – 8.7 million vs. 5.2 million) and young adults (+31% – 2.1/6 vs. 1.6/5).  Despite the competition, “Charlie’s Angels” gained young adult audience from its first half-hour to its second half hour (2.1/6 vs. 2.2/6).   


  • From 8:00-9:00 p.m., the new ABC drama more than doubled the overall audience of NBC’s established comedies (“Community”/”Parks and Recreation” = 4.0 million and 1.9/5), while pulling in 11% more Adults 18-49.    


  • In Total Viewers and Adults 18-49, “Charlie’s Angels” qualified as ABC’s highest-rated scripted series telecast in the hour since Fall 2009 – since “FlashForward” on 10/29/09 and 11/19/09, respectively.


“Grey’s Anatomy” (9:00-11:00 p.m.)

Building sharply on its lead-in (+95%) against the second hour of “The X Factor,” the 8th-season premiere of ABC’s “Grey’s Anatomy” (9:00-11:00 p.m.) finished as Thursday’s dominant No. 1 drama in Adults 18-49 (4.1/10), topping CBS’ series debut of “Person of Interest” (9:00-10:00 p.m. = 3.1/8) by 32%, CBS’ season premiere of “The Mentalist” (10:00-11:00 p.m. = 2.8/7) by 46% and NBC’s series debut of “Prime Suspect” (10:00-11:00 p.m. = 1.8/5) by 128%.  Building audience from its first hour to its second hour, the ABC drama ran a strong No. 1 during the 10 o’clock hour, leading its nearest competition (CBS’ “The Mentalist”) by wide margins with Adults 18-49 (+50% – 4.2/11 vs. 2.8/7) and Adults 25-54 (+23% – 4.8/11 vs. 3.9/9).


  • “Grey’s Anatomy” surged by 14% among Adults 18-49 over where it finished out last season in its May finale (3.6/9 on 5/19/11), hitting the series’ best number since March – since 3/31/11.


  • “Grey’s” produced ABC’s highest Adult 18-49 number with scripted programming in the 2-hour time period in 1 year – since 9/23/10.


DVR Playback Note:  “Grey’s Anatomy” stood as TV’s 2nd-biggest gainer via time-shifted viewing last season among Adults 18-49 (behind only “Modern Family”), jumping by 2.9 million viewers and 1.4 rating points among young adults (+34%) from Live + Same Day to the finalized Live + 7 Day numbers.


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Posted by:TV By The Numbers

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