via press release:
CHILLER ANNOUNCES MAJOR REDESIGN INCORPORATING TAGLINE SCARY GOOD
Programming Expansion Includes First Original Movie, The Passenger And First Original Special, Chiller 13: The Decade’s Scariest Movie Moments
Ratings Up 86% In Adults 18-34, 66% In Adults 18-49 And 45% In Adults 25-54
NEW YORK – October 20, 2010 – Fueled by skyrocketing ratings, significantly younger audience and a major expansion of programming featuring its first original movie (The Passenger) and first original special (Chiller 13: The Decade’s Scariest Movie Moments) Chiller today announced a creative redesign effective October 27 – in time for Halloween!
As part of the redesign, Chiller is introducing a new logo and on-air look, embracing its tagline, Scary Good.
Said Dave Howe, President, Syfy and Chiller: “With its new logo, tagline and channel design, Chiller begins a whole new era, one marked by growth as well as heart pounding thrills and edge-of-your-seat entertainment. The new look and feel will lend the channel a premium topspin, and our tagline, Scary Good, gets right to heart of what we’re all about — a good scare should be a lot of fun.”
Since Nielsen began measuring Chiller in June, the channel has posted extraordinary viewer growth. Ratings have risen 86% among Adults 18-34, 66% among Adults 18-49 and 45% in Adults 25-54. The channel continues to attract younger viewers with the median age in primetime dropping five years to 47.1 — in only four months.
In length of tune, Chiller Adult 25-54 viewers stay longer than the cable average (14.8 minutes vs 13.8 minutes), while that Adults 25-54 audience also ranks significantly above the cable norm in commercial retention (94 vs 86).
Starting this December, Chiller’s programming will be boosted by its first ever original special, Chiller 13: The Decade’s Scariest Movie Moments, a countdown special featuring pop culture mavens and horror movie experts looking back on the top scary movie moments of the past 10 years. Chiller’s very first original movie The Passenger, based on the novella by best-selling author Jack Ketchum, is slated to premiere in Spring 2011.
Joss Whedon’s iconic Emmy Award-winning Buffy the Vampire Slayer, which starred Sarah Michelle Gellar and aired on The WB from 1997-2003, will join the Chiller schedule Sunday, November 7, beginning with a 24-hour marathon at 6AM (ET/PT). On Monday, November 8, the series will assume its regular time slot weekdays at 6PM and 7PM (ET/PT).
Chiller is the only cable channel devoted to delivering viewers round-the-clock scares. Chiller’s eclectic slate of adrenaline-fueled, soul-stirring entertainment includes a broad offering of films, including feature-length premieres every Friday, international programming (Afterlife, Apparitions), documentary and reality shows (Fear Factor), anthology series (Masters of Horror) and some of the most thought-provoking and suspenseful series ever on television (The X–Files, Tales from the Darkside, Twin Peaks, Millennium). Chiller is currently available in 40 million homes. To learn more, visit: http://www.chillertv.com. Chiller. Scary Good