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via press release:

College Football Playoff National Championship on ESPN Delivers Largest Audience in Cable History;
ESPN Streaming Record for non-World Cup Programming

Oregon vs. Ohio State Garners More Than 33 Million Viewers on ESPN

Debut of College Football Playoff Format Produces Top 3 Programs in Cable History

Megacast Draws 34 million Viewers across ESPN, ESPN2, ESPNU, ESPN Deportes and ESPNEWS

ESPN now has Televised Top 20 Programs in Cable History; Four of Top 9 in Last Two Weeks 

ESPN’s Monday night telecast of the inaugural College Football Playoff National Championship Presented by AT&T — Ohio State’s 42-20 victory over Oregon at AT&T Stadium in Arlington, Texas – averaged 33,395,00 viewers and an 18.2 US household rating, according to Nielsen, delivering both the largest audience and highest rating in cable television history.

The National Championship game surpassed both College Football Playoff Semifinals from Jan. 1: the Allstate Sugar Bowl (28,271,000 viewers) and The Rose Bowl Game Presented by Northwestern Mutual (28,164,000 viewers), establishing the new most-watched cable program. In all, the first three games of the new College Football Playoff format (the beginning of ESPN’s 12-year agreement) are now the Top 3 most-viewed programs in cable history. Together, the CFB Playoff Semifinals and National Championship combined to average 29,812,000 viewers and a 16.0 US household rating.  Additionally, ESPN has now televised the Top 20 programs in cable history. (chart below)

The College Football Playoff National Championship generated a 31 percent increase in viewership and a 26 percent increase in rating over the 2014 BCS National Championship: Auburn vs. Florida State (25,572,000 viewers & 14.4 rating). Additionally, the Buckeyes’ victory resulted in a 22 percent increase in audience and 19 percent gain in rating over the 2011 BCS Championship featuring Oregon vs. Auburn (27,316,000 viewers and 15.3 rating) which had ranked as the most-watched and highest-rated program in cable history before the new College Football Playoff debuted.

In the primary home markets of the two schools, the telecast delivered a 51.2 in Columbus, the No. 1 overall market, and a 37.6 in Portland, fourth overall. The top 10 metered markets (in addition to those of the competing teams) are the following: Columbus, Dayton (43.8), Cleveland (41.3), Portland, Birmingham (36.1), Cincinnati (26.5), Jacksonville (25.7), Knoxville (25.5), Greenville (24.1) and Atlanta (23.0).

In all, the National Championship set overnight post season college football records in 22 metered markets: Cincinnati, Cleveland, Columbus, Dallas, Dayton, Denver, Ft. Myers, Las Vegas, Los Angeles, Minneapolis, New York, Norfolk, Philadelphia, Portland, Raleigh-Durham, Richmond, Sacramento, Salt Lake City, San Antonio, San Francisco, Seattle and Washington, D.C.

The simulcast of ESPN’s main telecast of the College Football Playoff National Championship on WatchESPN attracted 1,161,000 unique viewers, 82,000,000 minutes viewed and average minute audience of 366,000. The usage represents an increase of 110 percent (553,000 unique viewers), 144 percent (33,600,000 minutes viewed), and 128 percent  (160,000 average audience), respectively, over the 2014 BCS National Championship.

The CFP National Championship now stands as the best college football game ever on WatchESPN based on unique viewers, minutes viewed, and an average minute audience surpassing this year’s Sugar Bowl (912,000 unique viewers, 58.7 million minutes viewed, and an average minute audience of 256,000).  It also ranks as the best non-World Cup event ever on WatchESPN.

“The inaugural College Football Playoff was a resounding success by all measures,” said John Skipper, ESPN President.  “Fans responded in record numbers across television and digital platforms. It’s been a great first year and we look forward to the opportunity to build upon the excitement as we continue our long-term commitment to this tremendous event.”

College Football Playoff Megacast

Beyond the traditional telecast, ESPN offered more than 12 ways to watch last night’s championship game through the “CFP Megacast.” Collectively, ESPN2, ESPNU, ESPN Deportes and ESPNEWS, along with ESPN, combined to average 34,148,000 viewers and an 18.6 US household rating. This year’s “Megacast” increased viewership and ratings by 30 percent and 26 percent, respectively, over the 2014 BCS National Championship Megacast – the first multi-network telecast of this kind, which attracted 26,205,000 viewers and a 14.8 rating. Note: Television ratings for ESPN Classic, and ESPN Goal Line, which were part of the CFP Megacast, are not available.

The “CFP Megacast” on WatchESPN, which included five unique variations on ESPN3 in addition to the networks simulcasts – combined to attract 1,406,000 unique viewers, 106,300,000 minutes viewed and average minute audience of 475,000. The usage represents an increase of 82 percent (773,000 unique viewers), 101 percent (52,900,000 minutes viewed) and 88 percent, (252,000 average audience), respectively, over the 2014 BCS National Championship Megacast. 

ESPN Audio

An estimated 62,900 listeners tuned in on average to the National Championship game on the ESPN Audio Streaming Network, a projected increase of 86% from last year’s BCS National Championship.

Major Sports Telecasts in January Lead to Unprecedented Success for ESPN

ESPN was the most-watched cable network in primetime in 2014. The network followed up that milestone with its most-viewed week ever (Monday, Dec. 29, 2014 – Sunday, Jan. 4, 2015). ESPN has now televised the Top 3, and four of the Top 9, most-watched programs in cable history over the past 11 days, while claiming every telecast in cable’s all-time Top 20 (chart below). 

Top 20 Most-Viewed Programs in Cable Television (Viewers)

Rank

Date

Program

Network

Viewers (000s)

1.

01/12/2015

CFB/National Championship: Oregon-Ohio State^

ESPN

33,395

2.

01/01/2015

CFB/Sugar Bowl: Alabama-Ohio St. ^^

ESPN

28,271

3.

01/01/2015

CFB/Rose Bowl: Oregon-Florida St. ^^

ESPN

28,164

4.

01/10/2011

CFB/BCS Champ: Oregon-Auburn

ESPN

27,316

5.

01/07/2013

CFB/BCS Champ: Alabama-Notre Dame

ESPN

26,380

6.

01/06/2014

CFB/BCS Champ: Florida St.-Auburn

ESPN

25,572

7.

01/09/2012

CFB/BCS Champ: Alabama-LSU

ESPN

24,214

8.

10/05/2009

NFL MNF: Green Bay-Minnesota

ESPN

21,839

9.

01/03/2015

NFL Wild Card: Arizona-Carolina^^^

ESPN

21,678

10.

11/30/2009

NFL MNF: New England-New Orleans

ESPN

21,402

11.

01/01/2011

CFB/Rose Bowl: TCU-Wisconsin

ESPN

20,558

12.

12/27/2010

NFL MNF: New Orleans-Atlanta

ESPN

19,137

13.

10/27/2014

NFL MNF: Washington-Dallas

ESPN

18,809

14.

01/01/2014

CFB/Rose Bowl: Stanford-Michigan State

ESPN

18,636

15.

09/15/2008

NFL MNF: Philadelphia-Dallas

ESPN

18,608

16.

10/25/2010

NFL MNF: NY Giants-Dallas

ESPN

17,953

17.

01/02/2012

CFB/Rose Bowl: Wisconsin-Oregon

ESPN

17,558

18.

12/03/2007

NFL MNF: New England-Baltimore

ESPN

17,522

19.

09/27/2010

NFL MNF: Green Bay-Chicago

ESPN

17,454

20.

10/11/2010

NFL MNF: Minnesota-NY Jets

ESPN

17,313

^ = College Football Playoff National Championship

^^ = College Football Playoff Semifinal

 

^^^ = NFL Playoffs 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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