via press release:
CRACK THE CODE WITH NEW “FOX CODES”
Fans Can Access Content for Fall Shows on Mobile Devices
Using Emerging Technology
Starting today, FOX will begin delivering promotional and added show content for FOX fall programming via FOX CODES. Also known as QR codes, or quick response codes, the two-dimensional bar codes offer a unique way for fans to get information on the go about FOX shows by using their camera-enabled, internet-ready smartphones. After scanning the FOX CODE using a free downloadable QR code scanner such as the “QR Scanner” app for iPhones and the “Mobiletag Barcode Reader” app for all smartphones, users will be automatically taken to a mobile-friendly destination hosting insider content, videos, first-look photos, show secrets, behind-the-scenes footage or exclusive cast interviews – appearing instantly on mobile devices.
The FOX CODES mobile campaign launches with content-rich mobile sites for LONE STAR, FRINGE and GLEE, and leading up to their fall premieres, each FOX series will be represented with a FOX CODE. As the campaign unfolds, FOX CODES will surface in various forms of FOX media – from outdoor to print and on-air to online – delivering unique content on an ongoing basis and adding to the show experience for viewers and mobile users.
Follow these easy steps to access the FOX CODE experience:
- Access the QR scanner on your smartphone:
NOTE: If you don’t have a QR scanner, download a free application from your smartphone’s “app store.”
- When a FOX CODE is visible, launch your QR scanner application and aim the smartphone’s camera at the FOX CODE.
- The FOX CODE will automatically transport you to the mobile experience.
Below are the FOX CODES for LONE STAR, FRINGE and GLEE:
[EDITOR’S NOTE: To access the content associated with the FOX CODES, download a QR code scanner app such as “QR Scanner” app for iPhones (Click Here) and the “Mobiletag Barcode Reader” app for all smartphones (Click Here). For more information on FOX CODES, including specific directions, please visit www.fox.com/qrcodes/.]