via CW press release:
CW VIEWERS REMAIN UNDER THE VAMPIRE’S SPELL
VAMPIRE DIARIES and SUPERNATURAL Post CW’s Second Best Thursday Ever
with Young Women
VAMPIRE DIARIES Ranks Second in Hour with Women 18-34, Beating Fox and NBC;
Wins Hour with Women 12-34 and Teen Demos;
VAMPIRE DIARIES Ranks as Thursdays #1 Show Again with Female Teens
VAMPIRE DIARIES Improves The Time Period Versus Year Ago in Key Demos;
SUPERNATURAL Also Builds in Key Demos in Season Five
September 18, 2009 (Burbank, CA) – Against a slew of competitive premieres, The CW delivered another solid Thursday night with its combination of THE VAMPIRE DIARIES and SUPERNATURAL delivering the network’s second best Thursday EVER with women 18-34 (2.2/7), behind only last week, according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 17, 2009. The CW retained 92% of last Thursday’s premiere ratings in its target demo of women 18-34.
The CW’s new series THE VAMPIRE DIARIES ranked a strong second in the 8pm hour among target women 18-34 (2.6/8), behind only CBS and beating Fox’s “Bones” and NBC’s comedies. VAMPIRE DIARIES did especially well with younger viewers, winning the hour with women 12-34 (2.8/10), female teens (3.4/13), teens (2.2/9). Based on the preliminary ratings, VAMPIRE DIARIES is Thursdays #1 show with female teens again this week.
VAMPIRE DIARIES has improved the time period by 73% in women 18-34 and 38% in women 18-49 (2.2/7) compared to the second telecast of SMALLVILLE a year ago. VAMPIRE DIARIES is flat with Smallville last year in adults 18-34 (1.7/6). VAMPIRE DIARIES matched The CW’s second best women 18-34 ratings in the time period ever, holding 84% of its premiere ratings from a week ago.
At 9:00, SUPERNATURAL held 100% of its women 18-34 (1.7/5) premiere audience, matching the show’s best performance in the demo since Jan. 2009. In adults 18-34, SUPERNATURAL held 93% of its week ago premiere audience.
Now in its fifth season, SUPERNATURAL continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4). The combination of VAMPIRE DIARIES and SUPERNATURAL have improved The CW’s Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).