via press release:
DEADLIEST CATCH FINISHES THE SEASON IN WINNING STYLE
Hit Series Delivers 3.28 Million Viewers,
Series Steams to Number One in All 16 Weeks of Season 7
(Silver Spring, Md.) Tuesday night’s DEADLIEST CATCH season finale earned a 2.30 HH / 1.99 P25-54 AA% making it the #1 primetime (8P-11P) cable program for P/M25-54 ratings and delivery and propelling Discovery to the #1 Tuesday primetime (8P-11P) cable network for Men 25-54 and Men 18-49 ratings and delivery.
DEADLIEST CATCH repeated its ratings feat from last year, ranking as the #1 Tuesday non-sports primetime cable telecast among People 25-54 and Men 25-54 ratings and delivery, for 16 weeks in a row. The Tuesday, July 26th episode “Mohawks & Madness, Goodness & Gladness,” airing 9pm – 10pm e/p delivered 3.28 million viewers P2+.
During Season 7, premieres of DEADLIEST CATCH averaged a 2.38 HH / 2.13 P25-54 AA% Live+SD; and delivered an average 3.45 million viewers P2+.
“Mohawks & Madness, Goodness & Gladness” also out-delivered most broadcast programs, for Tuesday 7/26/11 prime delivery in key demos. Among Men 25-54, DEADLIEST CATCH was the #4 program in all of television. Among Men 25-54, Catch out-delivered:
– ABC’s 101 Ways to Leave a Game Show
– ABC’s Wipeout
– ABC’s Combat Hospital
– CBS’ 48 Hours
– CBS’ NCIS
– CBS’ NCIS: Los Angeles
– NBC’s It’s Worth What?
In addition, DEADLIEST CATCH: BEHIND THE SCENES at 10PM was also a top-performer, finishing #3 in all of cable among Men 25-54 delivery. The special delivered 2.19 million viewers P2+, earning a 1.50 HH / 1.27 P25-54 AA%.