via press release:

Cable’s #1 Series Delivers 3.23 million viewers P2+, Discovery Channel Tops With Male Demos

The Tuesday night July 5th DEADLIEST CATCH premiere episode “Pirate School,” earned a 2.22 HH / 2.08 Persons 25-54 AA% making it the #1 primetime (8P-11P) cable program for Persons 25-54 and Men 25-54 ratings and delivery (#2 among Men 18-49, behind Tosh.0).

Discovery was the #1 primetime (8P-11P) cable network for Men 25-54 and Men 18-49 ratings and delivery (#2 for Persons 25-54 delivery, #3 for Persons 18-49 delivery).

This marks the 13th week in a row that DEADLIEST CATCH has been the #1 Tuesday non-sports primetime cable telecast for Persons 25-54 and Men 25-54 in ratings and delivery
DEADLIEST CATCH out-delivered most broadcast programs, for Tuesday 7/5/11 prime delivery in key demos.  Among Men (M25-54), Deadliest Catch was the #3 program in all of television, behind only two episodes of America’s Got Talent on NBC.  Discovery also out-delivered CBS for average M18-49 primetime delivery.  Among M25-54, DEADLIEST CATCH out-delivered:

–  ABC’s 101 Ways to Leave a Game Show
–  ABC’s Wipeout
–  ABC’s Combat Hospital
–  CBS’ 48 Hours Special: Casey Anthony
–  CBS’ NCIS: Los Angeles
–  FOX’ Kitchen Nightmares
–  FOX’ Masterchef

An all new DEADLIEST CATCH continues next Tuesday, July 12 at 9pm e/p only on Discovery.

Posted by:TV By The Numbers

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