via press release:


Discovery also Delivers Double Digit Increases Across All Key Demos in 3Q13

The success of  hit series AMISH MAFIA, DEADLIEST CATCH, NAKED & AFRAID, GOLD RUSH – SOUTH AMERICA, FAST N’ LOUD coupled with a strong start for freshman series TICKLE and STREET OUTLAWS and the success of SHARK WEEK helped Discovery Channel deliver the most watched 3Q among Men 25-54 in network history. Discovery also earned its FOURTH consecutive quarter of year-over-year growth in both Persons and Men 25-54 delivery, and double digit increases in Persons 25-54 v. the same quarter in 2012 and in year to date growth in the same demo vs. the same time period last year.

Discovery’s 3Q13 double digit increases vs. 3Q12 included a +18% increase among Persons 25-54, a +17% increase in Men 25-54 viewers and a +20% increase among Women 25-54. Additionally, Total Viewers P2+ in 3Q13 were up +15% vs. 3Q12, Households were up +16% and Persons 18-49 were up +19%.


During 3Q13, Discovery Channel programming were among the Top-3 Monday primetime programs among Men 25-54 delivery* with RETURN OF JAWS (#1), VOODOO SHARKS (#2), and premieres of FAST N’LOUD (#3), which also finished as the #1  Monday night cable series among M25-54 and M18-49 delivery*. On Tuesdays, premieres of DEADLIEST CATCH was the #2 program in all of cable among Persons and Men 25-54 delivery, no exclusions, and on Wednesdays, GREAT WHITE SERIAL KILLER was the #3 program in all of cable among M25-54 delivery, no exclusions. On Thursdays ALIEN SHARKS was the #3 program in all of cable among M25-54 delivery, no exclusions, and on Fridays, GOLD RUSH – SOUTH AMERICA was the #1 cable Friday program among Men (25-54/18-49) delivery**.  On Sundays in 3Q13, premieres of NAKED & AFRAID was the #2 Sunday ad-supported cable series* among M25-54 delivery, behind only Breaking Bad.

SHARK WEEK  2013 was the most-watched in the event’s 26 year history across all key demos including Persons, Men and Women 25-54/18-49/18-34 delivery, no exclusions, from August 4-10. SHARK WEEK’S first-ever late-night talk show, Shark After Dark, out-delivered every late-night cable talk show competitor including Comedy Central’s The Daily Show with Jon Stewart and The Colbert Report, TBS’ Conan, Bravo’s Watch What Happens Live and E!’s Chelsea Lately in Persons 25-54 and 18-49 delivery. Shark After Dark also beat all of the above late-night cable talk shows among the coveted Persons 18-34 demo (no exclusions) August 4-7. Additionally, during the calendar week from August 5-11, Discovery Channel ranked as the #1 network in ALL OF TELEVISION among Men 18-49 delivery, no exclusions.

*excluding sports

**excluding movies


About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit


About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than two billion cumulative subscribers in 223 countries and territories. Discovery is dedicated to satisfying curiosity through 162 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of 20 television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is the leading provider of educational products and services to schools, including an award-winning series of digital textbooks, and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit

Posted by:TV By The Numbers

blog comments powered by Disqus