via press release:
DISCOVERY CHANNEL HAS HIGHEST RATED WEEK OF ALL TIME IN KEY DEMOS
—Led by the Networks Popular Programming Discovery Channel has Best Week Ever LastWeek in Primetime with M18-49/18-34—
(Silver Spring, Md.)– Fueled by several of its hit series, Discovery Channel produced its best week ever in ratings in primetime, Monday, December 5 through Sunday, December 11 among M18-49/18-34 in ratings and delivery.
NETWORK HIGHLIGHTS FOR THE WEEK:
Monday, December 5
Discovery Channel’s two-hour premiere telecast of AMERICAN CHOPPER: JUNIOR VS. SENIOR “The Build-Off” earned a 2.01 HH and a 1.86 P25-54 and was watched by 2.83 million viewers P2+.
Tuesday, December 6
On Tuesday, Discovery Channel’s special AMERICAN CHOPPER LIVE: THE BUILD-OFF delivered a 3.13 HH and a 2.98 P25-54 making it the #1 primetime program in all of television among M25-54/18-49/1834 and #1 in primetime cable among P/M 25-54 and M18/49/18-34. Following AMERICAN CHOPPER LIVE: THE BUILD-OFF was the season premiere of MOONSHINERS, which was Discovery’s highest-rated series launch ever in several key demos with 2.83 million viewers P2+.
Discovery Channel’s SONS OF GUNS earned a 2.18 HH and a 1.67 P25-54 making it the #1 program in cable among P25-54 and M25-54/18-49/18-34. SONS OF GUNS delivered 3.16 million viewers P2+. Wednesday’s telecast is now the highest-rated telecast in the SONS OF GUNS series on Discovery Channel among P25-54 ratings and delivery. MOONSHINERS which followed SONS OF GUNS earned a 2.04 HH and a 1.57 P25-54 ultimately delivering 2.86 million viewers P2+. Driven by strong performances from SONS OF GUNS and MOONSHINERS, Discovery was the #1 network cable primetime with P/M25-54/18-49/18-34.
Friday, December 9
GOLD RUSH was the #1 primetime program in all of television on Friday evening, among M25-54/18-49 on ratings and delivery. Discovery Channel out-delivered all of broadcast for the night among M18-49. GOLD RUSH drew in 4.65 million viewers P2+ for the night.
Source: NHI. Live+SD AA% and (000).