DISCOVERY CHANNEL RANKS #1 IN CABLE FOR KEY DEMOS TUESDAY NIGHT
WITH HOWE AND HOWE TECH AND DIRTY JOBS
On January 5, 2010, the series premiere of Discovery Channel’s HOWE AND HOWE TECH at 10PM ET/PT was the #1 primetime telecast in cable among M25-54 (1.33) and M18-49 (1.34) for both delivery and ratings. The series was also #2 in delivery among P25-54 and P18-49 and finished in the top ten among P25-54 (#6) and P18-49 (#7) for delivery.
The new episode of DIRTY JOBS at 9PM ET/PT was the #2 primetime cable telecast among M25-54 (1.27) and M18-49 (1.21) in both delivery and ratings and also finished in the top ten among P25-54 (#4) and P18-49 (#6) in both delivery and ratings.
Both episodes pushed Discovery Channel into the #1 spot for the night among M25-54 and M18-49, pulling in more viewers than ABC’s THE FORGOTTEN and BETTER OFF TED.
All-new episodes of DIRTY JOBS and HOWE AND HOWE TECH premiere Tuesday, January 12 at 9PM ET/PT and 10PM ET/PT, respectively.