via press release:
DISCOVERY CHANNEL’S ALASKAN BUSH PEOPLE IS TV’S #1 PRIME TELECAST IN MEN AND EARNS ITS BEST SPECIAL YET IN PERSONS AND MEN
TREASURE QUEST: SNAKE ISLAND PULLS IN SERIES HIGH AND CONTINUES TO BUILD WEEK-TO-WEEK
ALASKAN BUSH PEOPLE scored an impressive 2.01 P25-54 rating with 3.98M Total Viewers P2+ on Friday, August 7 in L+3. This was the series’ best special yet across P/M25-54, all 18-49s, P6-11, P12-17, P2+. It was also the #1 Prime telecast on all of TV for men. TREASURE QUEST: SNAKE ISLAND, a new series on Discovery, continues to grow its audience week-to-week in all major demos and earned a series best.
ALASKAN BUSH PEOPLE at 9PM delivered a whopping 2.01 P25-54 rating with 3.98 million Total Viewers P2+ in L+3. This marks the best special yet for the series and was the #1 Prime telecast in M25-54 and M18-49 and Cable’s #1 telecast across all 25-54s, all 18-49s, P2+.
Freshman series TREASURE QUEST: SNAKE ISLAND at 10PM earned a 1.23 P25-54 rating with 2.22 million Total Viewers P2+. Ratings were up week-to-week across the board, with new highs being seen across all 25-54s, all 18-49s, and HH.
Driven by ALASKAN BUSH PEOPLE and TREASURE QUEST: SNAKE ISLAND, Discovery Channel once again was Friday’s #1 network in Prime across M25-54, M18-49, and cable’s #1 network on the night across all 25-54 and 18-49 demos.