via press release:
DISCOVERY CHANNEL DOMINATES AS #1 CABLE NETWORK FOR MEN ON TUESDAY WITH DEADLIEST CATCH AND PREMIERE OF BACKYARD OIL
Deadliest Catch Delivered 3.05 Million Total Viewers and Backyard Oil Grabbed 1.84 Million Total Viewers on April 23
(NEW YORK) Discovery Channel took the #1 cable network spot among Men 25-54 (excluding sports) on Tuesday, April 23 with DEADLIEST CATCH and the series premiere of BACKYARD OIL.
DEADLIEST CATCH at 9PM ET/PT was the #1 series in cable on Tuesday among Men 25-54/18-49 delivering 2.12 HH, 2.00 Persons 25-54, 2.42 Men 25-54, 1.89 Men 18-49 and 3.05 Million Total Viewers P2+. The series out-delivered multiple broadcast programs among Men 25-54, including ABC’s “Dancing With The Stars,” CBS’ “Golden Boy”, FOX’s “New Girl” and “Mindy Project” and NBC’s “Ready For Love”.
The 10 PM ET/PT season premiere of BACKYARD OIL earned a 1.35 HH/1.18 Persons 25-54 rating and delivered 1.84 Million Total Viewers P2+. This premiere is the network’s highest rated series premiere in all key demos, including Persons and Men 25-54 in 2013.
BACKYARD OIL is a high stakes comical rollercoaster ride through the world of wildcat oil drilling, and returns with an all-new episode on April 30 at 10PM ET/PT. DEADLIEST CATCH also returns with a new episode on April 30 at 9PM ET/PT.
.Source: Nielsen. NHI Calendar. 4/16/13. Live+SD AA% and AA (000).