via press release:
DISNEY CHANNEL AND DISNEY 😄 CELEBRATE HISPANIC HERITAGE MONTH
WITH NEW “THIS IS ME” INTERSTITIALS SPOTLIGHTING YOUNG VIEWERS SHARING UNIQUE ASPECTS OF THEIR CULTURE
Disney Channel and Disney 😄 celebrate Hispanic Heritage Month beginning SUNDAY, SEPTEMBER 15 with viewers sharing unique aspects of their culture, in a new installment of the original interstitial series, “This Is Me.” Filmed at the Boys and Girls Club of Long Beach, the Disney Channel interstitials feature kids expressing their thoughts on their heroes, families and passions, and what Hispanic Heritage Month means to them. The Disney 😄 interstitial features a 14-year-old bike enthusiast discussing his passion for customizing bikes, inspired by previous generations in his family and their love for mechanics and engineering.
Geared towards kids and tweens, the “This Is Me” series is designed to celebrate the uniqueness of everyday kids and highlight aspects of their lives that have made them who they are today.
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
Disney 😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney 😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney 😄 is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates. There are 33 channels total, in 24 languages and 153 countries.