via Disney Channel press release:

Weekly Ratings Highlights for May 18-24, 2009
Final National Ratings

Disney Channel is TV’s No. 1 Network in Total Day
Among Tweens 9-14 for the Sixth Time in 7 Weeks

Friday’s All-New “Phineas and Ferb” is the Week’s No. 1 Animated TV Telecast
in Prime in Kids 6-11, With the Series Ranking as the No. 1 Animated TV Program
for the Week Overall in Both Kids 6-11 and Tweens 9-14

Friday’s “Phineas and Ferb” Wins its Time Period by Wide Margins, Topping Runner-Up Nickelodeon by Hefty Double-Digit Percentages in Kids 6-11 and Tweens 9-14

Playhouse Disney’s “Mickey Mouse Clubhouse” and “Special Agent Oso”
Rank Among the Week’s Top 10 TV Programs in Target Kids 2-5 Demo
Disney Channel
For the 6th time in 7 weeks, Disney Channel ranked as TV’s No. 1 network in Total Day in Tweens 9-14 (436,000/1.8 rating – tie), improving by 9% over the same week last year (400,000 – week of 5/19/08).

In Prime, Disney Channel extended its dominance as cable’s No. 1 network to 216 consecutive weeks in Kids 6-11 (828,000/3.4 rating) and to 212 weeks in Tweens 9-14 (679,000/2.8 rating).

Friday’s all-new “Phineas and Ferb” stood as the week’s No. 1 animated TV telecast in Prime in Kids 6-11 (949,000/3.9 rating), with the show ranking No. 1 among all animated programs for the week in both Kids 6-11 (840,000/3.4 rating) and Tweens 9-14 (692,000/2.8 rating).
“Phineas and Ferb” (Friday, 5/22/09, 8:30-9:00 p.m.)
Friday’s all-new “Phineas and Ferb,” TV’s dominant No. 1 program at 8:30 p.m., built by solid margins week to week, increasing by 16% in Total Viewers (2.2 million vs. 1.9 million), by 8% in Kids 6-11 (949,000 vs. 882,000) and by 25% in Tweens 9-14 (766,000 vs. 611,000).

• Friday’s No. 1 series telecast in Kids 6-11 (949,000/3.9 rating), and TV’s No. 1 animated telecast in Tweens 9-14 (766,000/3.1 rating), “Phineas and Ferb” towered over all time period competition, surpassing runner-up Nickelodeon by 37% (692,000/2.8 rating) and by 39% (552,000/2.3 rating), respectively.

• For the week, “Phineas and Ferb” ranked as TV’s No. 1 animated program in Kids 6-11 and Tweens 9-14, and No. 3 overall.
Playhouse Disney
For the week, “Mickey Mouse Clubhouse” (No. 8 – 647,000/4.0 rating) and “Special Agent Oso” (No. 10 – 594,000/3.6 rating) placed among the week’s Top 10 TV programs in the key preschool Kids 2-5 demo.

Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 5/18-5/24/09).

Posted by:TV By The Numbers

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