via press release:


Ratings Highlights for Friday, July 13, 2012 – Final National Ratings


Disney Channel Kicks Off “Summer Adventure Weekend” with Friday’s Top 30 TV Telecasts in Kids 2-11/Kids 6-11 and Cable TV’s Top 11 Telecasts in Total Viewers

~Easily Ranks as Cable TV’s #1 Network in Prime and TV’s #1 Network in Kids/Tweens


 “Gravity Falls” Soars to Series Highs in Total Viewers and Target Demos; “Jessie” is TV’s #1 Telecast Across Target Kids and Cable TV’s #1 Telecast in Total Viewers


Friday, July 13, 2012


Kicking off its ‘Summer Adventure Weekend featuring all new episodes of hit original series “A.N.T. Farm,” “Jessie,” “Fish Hooks” and “Gravity Falls,” Disney Channel was easily cable TV’s #1 network in Prime in Total Viewers (2.85 million), surpassing the #2 network FX by a hefty 25% (2.28 million), and was TV’s #1 network in Kids 2-11 (1.77 million/4.3 rating), Kids 6-11 (1.36 million/5.6 rating) and Tweens 9-14 (936,000/3.9 rating).


Impressively, Disney Channel delivered TV’s Top 30 telecasts in Kids 2-11 and Kids 6-11, the Top 28 TV telecasts in Tweens 9-14, and was home to cable TV’s Top 11 telecasts in Total Viewers.


  • At 8 o’clock, an original “A.N.T. Farm” placed a dominant #1 its time period across all TV in core kids and Tweens, ranking as Friday’s #4 TV telecast in Kids 2-11 (1.83 million/4.4 rating), Kids 6-11 (1.44 million/5.9 rating) and Tweens 9-14 (1.06 million/4.4 rating).


  • At 8:30 p.m., an all-new “Jessie” ranked as Friday’s #1 cable TV telecast in Total Viewers (3.67 million) and was the #1 TV telecast in Kids 2-11 (2.28 million/5.5 rating), Kids 6-11 (1.84 million/7.5 rating) and Tweens 9-14 (1.44 million/6.0 rating).


  • At 9:00 o’clock, an original “Fish Hooks” posted the series’ best ratings in 6 months in Kids 2-11 (2.20 million/5.3 rating) and Kids 6-11 (1.75 million/7.2 rating), and hit a 3-month high in Tweens 9-14 (1.22 million/5.1 rating) since 1/6/12 and 4/13/12, respectively standing as Friday’s #3 TV telecast in the target kid demographics.


  • At 9:30 p.m., “Gravity Fallssurged to series highs in Total Viewers (3.55 million), Kids 2-11 (2.25 million/5.5 rating), Kids 6-11 (1.77 million/7.2 rating) and Tweens 9-14 (1.23 million/5.1 rating), ranking as Friday’s #1 animated TV/Cable TV telecast.



Posted by:TV By The Numbers

blog comments powered by Disqus