via press release:

“Camp Rock 2: The Final Jam” Grooves on Multiple Platforms

Sountrack Soars to No. 1 on iTunes Album Chart and Billboard’s Soundtrack Chart

Drives to Best Day in Over 6 Months

Disney Channel Premiere Weekend Reaches 21 Million Unique Viewers;

Friday Telecast Ranks as the Year’s No. 1 Cable/TV Movie in Viewers and Key Kids

“Camp Rock 2: The Final Jam” Opening Weekend (TV/Digital/Soundtrack)

  • Following its premiere on Disney Channel, the “Camp Rock 2: The Final Jamsoundtrack shot up to No. 1 on both the iTunes Album chart and on Billboard’s Soundtrack chart.

  • The No. 1 supersite on on Friday, “Camp Rock 2: The Final Jam” helped drive to its best day in over 6 months in total unique visitors.
  • “Camp Rock 2: The Final Jam” reached 21 million unduplicated Total Viewers, including 9.9 million Kids 6-14 over its premiere weekend (9/3-9/6/10).

  • Its Disney Channel premiere on Friday ranked as the year’s No. 1 cable movie among Total Viewers (8.0 million), and the No. 1 TV movie among Kids 6-11 (3.1 million/12.7 rating) and Tweens 9-14 (3.2 million/13.0 rating).

o   TV’s No. 1 Labor Day weekend telecast ever among Kids 6-11 and Tweens 9-14.

o   Earned box office equivalent of $63 million.

o   TV’s No. 1 scripted Friday telecast in nearly 6 months in Total Viewers (3/12/10, “Numbers,” 8.4 million) and TV’s No. 1 Friday telecast since the debut of “Wizards of Waverly Place The Movie” among Tweens 9-14 (8/28/09).

o   The premiere and all encore airings of “Camp Rock 2: The Final Jam” ranked among Labor Day Weekend 2010’s Top 10 TV telecasts among Tweens 9-14, and the Top 11 among Kids 6-11. In fact, Disney Channel now owns TV’s Top 22 Labor Day weekend telecasts among Tweens 9-14 and 14 of the Top 15 among Kids 6-11.

Editors Note: The next telecast of “Camp Rock 2: The Final Jam” is Thursday, September 23 (8:00 p.m., ET/PT) on Disney Channel.

(Source: Nielsen Media Research (Final National Ratings, Live + Same Day, 9/3-9/6/10). Ratings based on national rating unless otherwise noted. Average movie ticket price in U.S. = $7.95 in 1Q10. Online: Adobe Omniture, 9/3/10 or as dated. Reach based on 6 minute qualifier.

Posted by:TV By The Numbers

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