via press release:
Ratings Highlights Week of April 9 – 16, 2012
Final National Ratings
“Doc McStuffins” is TV’s #1 Series for the 3rd Straight Week in Kids 2-5 and the 2nd Straight Week in Girls 2-5; Ties “Mickey Mouse Clubhouse” for #1 in Boys 2-5
~Accounts for the Top 3 TV Telecasts in Kids 2-5 and Top 3 Preschool Telecasts With Moms
“Mickey Mouse Clubhouse,” “Doc McStuffins” and “Jake and the Never Land Pirates” Are TV’s Top 3 Series in Boys 2-5 for the 3rd Straight Week
~Marks 11th Consecutive Week Disney Junior Owns the #1 Cable TV Series
“Doc McStuffins,” “Mickey Mouse Clubhouse,” “Jake and the Never Land Pirates” and “Little Einsteins” Are the Week’s Top 11 Preschool Telecasts with Moms
For the week of April 9, 2012, Disney Junior’s “Doc McStuffins” on Disney Channel qualified the #1 TV series for the 3rd consecutive week in Kids 2-5 (789,000/4.7 rating), the #1 TV series for the 2nd straight week in Girls 2-5 (392,000/4.8 rating) and the #1 preschool TV series for the 2nd week in a row in Women 18-49 (376,000/0.6 rating). In Boys 2-5, “Mickey Mouse Clubhouse” (403,000/4.7 rating) and “Doc McStuffins” (397,000/4.7 rating) tied as the highest-rated TV series, marking the 11th week in a row a Disney Junior series has been #1 in Boys.
Overall, Disney Junior delivered the week’s Top 3 TV series in Boys 2-5 with “Mickey Mouse Clubhouse” (403,000/4.7 rating), “Doc McStuffins” (397,000/4.7 rating) and “Jake and the Never Land Pirates” (360,000/4.2 rating), representing the channel’s 3rd consecutive week airing the Top 3 series in the demo. In Kids 2-5, “Doc McStuffins” (789,000/4.7 rating) and “Mickey Mouse Clubhouse” (715,000/4.3 rating) were TV’s Top 2 series.
- Disney Junior delivered the week’s Top 3 TV telecasts in Kids 2-5, and the Top 9 preschool telecasts overall:
- Disney Junior held the week’s Top 2 TV telecasts in Boys 2-5, and 10 of the Top 11 preschool telecasts overall:
- Disney Junior held the week’s Top 11 preschool telecasts in Women 18-49:
About Disney Junior:
The newly branded, learning-focused Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Beginning in early 2011, Disney Junior will be available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 30 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will also debut as a basic cable and satellite channel in the U.S. Disney Junior’s programming invites parents to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning/development themes designed for kids 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.