Phineas and Ferb

via press release:
December 2, 2009

Ratings Highlights for November 2009 — Final National Ratings

November 2009 Wraps as Disney😄’s Most-Watched November

on Record in Prime and Total Day in Core Kid Demos

Disney😄 Leads All Kid-Targeting Cable Nets in Year-to-Year Increases

in Total Day and Prime in Across Target 6-14 and 9-14 Demos

In Total Day, Disney😄 Records its 11th Straight Month of Double-Digit

Year-to-Year Percent Gains Across All Key Measures

“Phineas and Ferb” Ranks a Competitive 3rd on Saturday Mornings at 8 A.M.,

Over Shadowing Mid-Size Cable Network, Nicktoons, by Triple-Digit Percent Margins

November 2009

Carried by key series and high performing theatricals like “Spy Kids” and “Cars,” Disney😄 hit new November highs in Total Day (includes Toon Disney) across all key targets, specifically Kids 6-14 (120,000) and Boys 6-14 (79,000), posting solid double-digit percent increases.

Impressively, Disney😄 was the month’s growth leader among all kid-targeting cable networks in Total Day in Kids 6-14 (+29% – 120,000 vs. 93,000), Boys 6-14 (+39% – 79,000 vs. 57,000), Kids 6-11 (+43% – 107,000 vs. 75,000), Tweens 9-14 (+42% – 74,000 vs. 52,000) and Boys 9-14 (+58% – 49,000 vs. 31,000).  In fact, this month marked the net’s 11th consecutive month of posting year-to-year double-digit percent increases across all target demos.

In Prime, November 2009 wrapped as Disney😄’s most-watched November ever (includes Toon Disney) in Total Viewers (294,000 – tied Nov. 08) and across target measures including Kids 6-14 (151,000), Boys 6-14 (103,000), Tweens 9-14 (99,000) and Boys 9-14 (68,000).  In addition, Disney😄 was the month’s growth leader among all kid cable networks in Kids 6-14 (+53% – 151,000 vs. 99,000), Boys 6-14 (+58% – 103,000 vs. 65,000), Tweens 9-14 (+90% – 99,000 vs. 52,000) and Boys 9-14 (+100% – 68,000 vs. 34,000).

Moreover, in Prime, this month marked the net’s 11th consecutive month of posting year-to-year double-digit percent increases in Kids 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, with the streak at 9 months of growth in Boys 6-14 and Boys 6-11.

  • In its primary Saturday 8 a.m. time period, where originals episodes debut, “Phineas and Ferb” ranked a competitive 3rd in its time period versus all cable in target boy demos, topping similarly distributed cable network Nicktoons by triple-digit percent margins:
  • Phineas and Ferbdefeated Nicktoons in the half-hour across all target demos including by 557% in Total Viewers (710,000 vs. 108,000), by 451% in Boys 6-14 (226,000 vs. 41,000), by 600% in Boys 6-11 (189,000 vs. 27,000) and by 350% in Boys 9-14 (135,000 vs. 30,000).

Disney😄 is a basic cable channel and multi-platform brand that showcases a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well
as sports-themed programming developed with ESPN. In the U.S., Disney😄 premiered on a 24-hour, advertiser supported network (formerly known as Toon Disney) that reaches over 74 million households via its basic cable affiliates.

Source: NMR, final national U.S. ratings, most current, November 2009: 10/26-11/29/09.  Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).  Disney XD: 2/13-11/29/09; Toon Disney: Prior to 2/13/09.

blog comments powered by Disqus
Posted by:TV By The Numbers