via Disney 😄 press release:

February 14, 2009

Disney’s Newly Branded Network, “Disney XD” Launches with Record Ratings

Launch of Flagship Series “Aaron Stone”

Surpasses All Toon Disney Debuts in Kids 6-14

“Aaron Stone” Registers Best-Ever Kid 6-14 and Boy 6-14 Levels in the Hour

Anchored by “Aaron Stone” and Featuring Sneak Previews of Upcoming

Series “Jimmy Two Shoes” and “Kid vs. Kat,” Disney 😄 Reaches

an Impressive 6.5 Million Unique Viewers 2+ in its First Day on Air

The One-Hour Premiere Event of “Aaron Stone” Delivers Massive Triple-Digit Percent Gains Over Year-Ago Time Period Levels in Target Kid 6-14 Demo

The first original series on the newly branded Disney 😄 cable network, “Aaron Stone,” about a teenager enlisted to become the real life version of a legendary, crime fighting online game character, launched to high marks, surpassing all series premieres on the former Toon Disney in Kids 6-14 (303,000), driven by target demo Boys 6-14 (232,000).  In a synergistic move, “Aaron Stone’s” premiere was also featured on Disney Channel, delivering 1.6 million Total Viewers and 892,000 Kids 6-14.

With “Aaron Stone” and sneak previews of upcoming original series “Jimmy Two Shoes” and “Kid vs. Kat,” Disney 😄 reached an impressive 6.5 million unduplicated Total Viewers and 2.6 million Kids 6-14 in its Friday, February 13 launch.

  • Unveiling with two back-to-back original episodes in its debut 7 o’clock hour, “Aaron Stone” registered best-ever levels in the hour in Kids 6-14 (286,000) and Boys 6-14 (224,000).
  • “Aaron Stone” towered over year ago time period levels (2/15/08) by impressive triple-digit percentages, increasing 208% in Kids 6-14 (286,000 vs. 93,000) and 266% in Boys 6-14 (223,000 vs. 61,000).  Also impressive, in Total Viewers, “Aaron Stone” nearly doubled year-ago levels (549,000 vs. 279,000).

Disney XD, is a newly re-branded basic cable channel and multi-platform brand that showcases a compelling mix of live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney 😄 branded content will span television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney 😄 premiered on a 24-hour, advertiser supported network (formerly known as Toon Disney) that reaches over 72 million households via its basic cable affiliates

Source: NMR, preliminary fast national U.S. ratings, 2/13/09.  Reach based on 6 minutes of viewing.

Posted by:TV By The Numbers

blog comments powered by Disqus