via press release:
HISTORY® CONTINUES RED HOT SUCCESS WITH BEST MAY OF ALL TIME
Ratings Driven by Hit Series …
AMERICAN PICKERS, AMERICAN RESTORATION,
PAWN STARS and SWAMP PEOPLE
Network Continues to Rank in Cable’s Top 5 in all Key Demos
New York, June 2, 2011 – HISTORY secured its best May of all time with regularly scheduled hit series leading the charge on Monday nights – with AMERICAN PICKERS and PAWN STARS –Thursday nights – with SWAMP PEOPLE – and Friday nights with AMERICAN RESTORATION.
MAY 2011 vs. MAY 2010
#1 Adults 25-54 up + 26% from May 2010
#1 Adults 18-49 up +30%
#1 Total Viewers up +20%
HISTORY has ranked in the top 10 among Adults 25-54 for 18 consecutive months and the network has been top 5 in 15 of the last 16 months. In addition, May 2011 is the 4th consecutive month that HISTORY has averaged over 900,000 Adult 25-54 impressions.
2011 to date PAWN STARS continues to be the #1 series on cable among Adults 25-54 averaging 3.4 million and AMERICAN PICKERS remains the #3 series with an average of 2.8 million Adults 25-54.
Season 2 of SWAMP PEOPLE is averaging 2.0 million Adults 25-54 and Adults 18-49 with the series up +18% and +25% respectively from season 1.
AMERICAN RESTORATION continues to be HISTORY’s #1 series of all time on Friday nights.