via CW press release:
DVR SPELLS OMG RATINGS FOR CW
90210, MELROSE PLACE and THE VAMPIRE DIARIES All See
Significant Ratings Growth Across Key Demos and Total Viewers According to Week One Live-Plus 7 Data
TOP MODEL and SUPERNATURAL Also Grow in Live-Plus Seven
The CW Scores Largest Percent Gains of Any Network in Adults and Women 18-34 and Total Viewers with New DVR Data
October 1, 2009 (Burbank, CA) – The CW Network saw considerable ratings growth from Live-Plus 7 Day DVR viewing for the week ending September 13, 2009 according to Nielsen live-plus 7 day ratings vs. live only viewing.
Led by 90210, MELROSE PLACE and freshman hit THE VAMPIRE DIARIES, The CW saw the largest primetime viewership increases (on a percentage basis) of any network in target demographics of women 18-34 (52%, 2.10rtg v. 3.20rtg), adults 18-34 (53%, 1.40rtg v. 2.14rtg) and total viewers (38%, 2.8M v. 3.8M).
On Tuesday, September 8, 90210 grew a whopping 73% in women 18-34 (1.92rtg v. 3.32rtg), 65% in adults 18-34 (1.27rtg v. 2.10rtg) and 46% in total viewers (1.9M v. 2.9M). MELROSE PLACE gained an impressive 54% in women 18-34 (2.12rtg v. 3.26rtg), 58% in adults 18-34 (1.25rtg v. 1.98rtg) and 43% in total viewers (2M v. 2.8M).
On Wednesday September 9, the two-hour premiere of AMERICA’S NEXT TOP MODEL added 43% in women 18-34 (2.37rtg v. 3.38rtg), 41% in adults 18-34 (1.49rtg v. 2.10rtg) and 31% in total viewers (2.9M v. 3.8M).
On September 10, The CW’s new powerhouse Thursday also showed major ratings gains with Live-Plus 7 DVR data. Bloodcurdling freshman hit, THE VAMPIRE DIARIES winged to a 64% increase in women 18-34 (2.33rtg v. 3.83rtg), 63% in adults 18-34 (1.69rtg v. 2.23rtg) and 40% in total viewers (4.0M v 5.7M). Meanwhile, SUPERNATURAL had women 18-34 increase 35% (2.33rtg v. 3.83rtg), adults 18-34 47% (1.21rtg v. 1.78rtg) and total viewers 38% (2.9M v. 4M).