via press release:
ESPN’s Thursday Masters Telecast Attracts 2 Million Viewers
ESPN’s live telecast of the first round of the 2014 Masters Tournament on Thursday, April 10, attracted an average audience of 2 million viewers with a 1.5 U.S. household rating, according to Nielsen Media fast national data.
ESPN’s telecast aired from 3-7:30 p.m. ET. Viewership peaked at 2.4 million between 6:30-7 p.m. while the ratings peak was a 1.7 between 6-6:30 p.m.
The ratings and viewership declined from ESPN’s 2013 first round telecast, which earned a 2.0 rating with 2.8 million viewers.
While ESPN’s live Masters coverage ends Friday, SportsCenter and ESPN.com will continue to report from the Masters throughout the weekend.
Click HERE to visit ESPN’s online golf media kit containing commentator bios, schedules and more.