via press release:

Ranks as the Series’ Most-Watched Telecast in 15 Months;

Hits 1-Year Highs in Target Women Demographics


On Tuesday, May 15, 2012, ABC’s politically-savvy “The View” featured an exclusive interview with President Barack Obama, the 44th President of the United States, part of the show’s continuing “Red, White & View” campaign committed to political guests and discussions. The no-holds barred interview — which touched on the President’s recent support of gay marriage, as well as his administration’s accomplishments, the economy and family life inside the White House — delivered 4.7 million Total Viewers, ranking as the series’ most-watched telecast in more than 15 months – since 2/11/11 – and garnered 1-year highs in Women 18-34 (329,000/1.0 rating – since 5/4/11) and Women 18-49 (894,000/1.4 rating – since 5/2/11).


About “The View

“The View,” a live, one-hour daily talk show from ABC, features Daytime Emmy Award-winning hosts Barbara Walters, Whoopi Goldberg, Joy Behar, Elisabeth Hasselbeck and Sherri Shepherd. It’s the original forum in which real women discuss everyday issues, share their opinions and engage in colorful conversations. “The View,” broadcast in HDTV and produced in 2-channel stereo sound, is now available to watch online daily at 4:00 p.m., ET/1:00 p.m., PT on “The View” is produced by ABC and Ms. Walters’ Barwall Productions, with Ms. Walters serving as executive producer along with Bill Geddie, who also serves as executive producer for “The Barbara Walters Specials.” “The View” is directed by Mark Gentile. For breaking news and updated videos follow “The View” (@theviewtv) and hosts Barbara Walters (@BarbaraJWalters), Whoopi Goldberg (@WhoopiGoldberg), Joy Behar (@JoyVBehar), Elisabeth Hasselbeck (@ehasselbeck) and Sherri Shepherd (@SherriEShepherd) on Twitter.™


“Red, White & View”: In 2008-09, the five spirited hosts of ABC’s popular talk and entertainment show, “The View,” left an indelible mark on the political landscape. Whether discussing the day’s political headlines, from the war in Iraq to universal healthcare and teen pregnancy, the latest musings from our nation’s capitol or political infidelities, the outspoken hosts can always be relied on for their unique opinions, quick wit and sparking colorful water cooler conversations that can only be seen, live, exclusively on “The View” (11:00 a.m.-12:00 noon, ET) on the ABC Television Network. In September 2008, the show launched a successful “Red, White & View” campaign highlighting interviews and informational segments that helped promote civic responsibility during the election season. The “Red, White & View” campaign was another example of how “The View” established itself as an important player in the political process.

Posted by:TV By The Numbers

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