via press release:
|BRETT FAVRE RETURNS TO LAMBEAU FIELD ON “SUNDAY NIGHT FOOTBALL” – COVERAGE BEGINS WITH “FOOTBALL NIGHT IN AMERICA” AT 7 PM ET|
|“Storylines around the clock for this one.” – “Sunday Night Football’s” Al Michaels
“It’s always going to be emotional for him and the Packers fans.” – “Football Night’s” Tony Dungy on Brett Favre’s return to Lambeau Field
NEW YORK – October 20, 2010 – Brett Favre, who quarterbacked the Green Bay Packers for 16 seasons and led them to a victory in Super Bowl XXXI, returns to Lambeau Field to face his old team as quarterback of the Minnesota Vikings in a crucial NFC North matchup on this week’s “Sunday Night Football.”
Calling Vikings-Packers will be six-time Emmy Award-winner Al Michaels (play-by-play), who is in his 25th season as the voice of the NFL’s premier primetime package; 11-time Emmy Award-winner Cris Collinsworth, who last year, his first in the SNF booth, won the Emmy for outstanding event analyst; and sideline reporter Andrea Kremer about whom TV Guide said is “one of TV’s best sports correspondents.”
Coverage begins with “Football Night in America” at 7 p.m. ET Sunday with Bob Costas, who won the outstanding studio host Emmy last year, hosting live from inside the stadium. Dan Patrick will co-host “Football Night” from NBC’s 30 Rockefeller Plaza studios joined by Super Bowl-winning head coach and Emmy-nominated Tony Dungy, two-time Super Bowl winner Rodney Harrison, and Sports Illustrated’s Peter King. Alex Flanagan will report from Qualcomm Stadium in San Diego on the Patriots-Chargers game.
“Football Night” (7:30-8:15 pm) is averaging 8.1 million viewers through its first six weeks, its most ever for that time frame and up four percent vs. 2009’s 7.8 million viewers.
DUNGY ON FAVRE’S RETURN: “Even though Brett played at Lambeau last year, it’s always going to be emotional for him and the Packers fans.”
MICHAELS: “There’s a rivalry for you. Favre goes back to Lambeau Field again. Storylines around the clock for this one…(It’s a) soap opera and a football game will break out.”
COLLINSWORTH: “What is it about Brett Favre? No matter how big the mess, no matter how many distractions there may be, he steps up and plays some of his best football. We all know he’s going to be in the headlines this week. There is no way around that. And, of course, he’s going to have to go out there and take on the old faithful and Lambeau Field. It should be great to watch.”
HARRISON ON THE MATCHUP: “Charles Woodson is an inside slot guy. He’s played very effective in that position. You have to put Charles Woodson, your best cover guy and playmaker, on Percy Harvin. You have to double team (Randy) Moss and you have to take your medicine with the other guys.”
Click here to watch Dungy and Harrison preview Vikings-Packers: http://www.snfallaccess.com/2010/10/behind-the-scenes-coach-dungy-rodney-harrison-2/
SNF EXTRA: For the third straight season, the entire Sunday Night Football schedule is streamed live on NBCSports.com. The live coverage on NBCSports.com comes from NBC Sports’ broadcast of Sunday Night Football plus four additional camera angles and several new interactive features.
Sunday Night Football Extra employs a full HD-quality player using Microsoft Silverlight and Smooth Streaming that sets new benchmarks for live streaming video cross-platform. The video player includes full DVR and functionality allowing the user to pause and scroll back-and-forth – even review plays in “slo-mo” — all while watching live video.
New for the 2010 season, Sunday Night Football Extra has a draggable picture-in-picture feature for any of the online-only cameras, and greatly enhanced social functionality including a Twitter Tug of War between fans of the two teams and the ability for users to share direct links to any play in the game via Twitter and Facebook.
Sunday Night Football Extra includes expert analysis, including fantasy tips from Rotoworld fantasy experts as well as in-game chats and analysis from ProFootballTalk’s Mike Florio. Additionally Sunday Night Football Extra employs online-only in-game analysis from the NBC Sunday Night Football and Football Night in America teams.
Sunday Night Football Extra features the broadcast from NBC’s Sunday Night Football team: Michaels, Collinsworth and Kremer.
# # #
“SUNDAY NIGHT FOOTBALL” VIEWERSHIP UP
BEST PRIMETIME AUDIENCE IN 14 YEARS: Through the first six weeks of the NFL season, “Sunday Night Football” is averaging 21.4 million viewers, the most for the first six weeks of a primetime NFL package in 14 years (24.5 million in 1996 on ABC). “Sunday Night Football” was the No. 1 show on Sunday night for the sixth consecutive week and the No. 1 show of the week in the key advertising demographics and is the No. 1 show of the primetime television season in all adult and male demographics, according to official national data released by The Nielsen Company.
SNF NOW 6 FOR 6: With 19.1 million viewers, “Sunday Night Football” was the most-watched regularly scheduled primetime show on Sunday night for the sixth straight week this season, on a night that faced strong sports competition with NLCS on Fox in addition to original programs including ABC’s Desperate Housewives and Brothers & Sisters, CBS’s 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.
Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).
NO. 1 SHOW OF THE WEEK: For the sixth straight week “Sunday Night Football” was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic, as well as among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.
SNF AVERAGE VIEWERSHIP THROUGH SIX WEEKS:
1. 2010, 21.4 million
2. 2009, 19.7 million
3. 2006, 17.2 million
4. 2008, 16.6 million
5. 2007, 16.5 million
MOST WATCHED “SUNDAY NIGHT FOOTBALL” GAMES:
1. 9/12/10, Cowboys-Redskins, 25.3 million (SNF: Week 1)
2. 9/20/09, Giants-Cowboys, 24.8 million (Dallas Cowboys stadium debut)
T3. 09/19/10, Giants-Colts, 23.1 million (Sunday Night – “Manning Bowl II”)
T3. 12/14/08, Giants-Cowboys, 23.1 million
5. 9/10/06, Colts-Giants, 22.6 million (Original “Manning Bowl”)
6. 11/15/09, Patriots-Colts, 22.4 million
7. 9/21/08, Cowboys-Packers, 22.2 million
T8. 11/8/09, Cowboys-Eagles, 21.9 million
T8. 11/5/06, Colts-Patriots, 21.9 million
10. 11/25/07, Eagles-Patriots, 21.8 million
*The NFL Kickoff Opener on Thursday, Sept. 9, 2010 between the Vikings and Saints generated an average viewership of 27.5 million people.
REMAINING 2010 “SUNDAY NIGHT FOOTBALL” SCHEDULE
Regular Season – “Football Night in America” begins every Sunday at 7 p.m. ET
Sun. Oct. 24 Week 7 Minnesota Vikings at Green Bay Packers
Sun. Oct. 31 Week 8 Pittsburgh Steelers at New Orleans Saints
Sun. Nov. 7 Week 9 Dallas Cowboys at Green Bay Packers
Sun. Nov. 14 Week 10 New England Patriots at Pittsburgh Steelers
Sun. Nov. 21 *Week 11 New York Giants at Philadelphia Eagles
Sun. Nov. 28 *Week 12 San Diego Chargers at Indianapolis Colts
Sun. Dec. 5 *Week 13 Pittsburgh Steelers at Baltimore Ravens
Sun. Dec. 12 *Week 14 Philadelphia Eagles at Dallas Cowboys
Sun. Dec. 19 *Week 15 Green Bay Packers at New England Patriots
Sun. Dec. 26 *Week 16 San Diego Chargers at Cincinnati Bengals
Sun. Jan. 2 *Week 17 TBA
Follow NBC Sports PR on Twitter at Twitter.com/NBCSportsPR
Follow “Sunday Night Football” on Twitter at Twitter.com/SNFonNBC
Become a fan of “Sunday Night Football” on Facebook at: Facebook.com/SNFonNBC
About NBC Sports
NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.
NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.