via press release:
STARZ PREVIEWS NEW ORIGINAL SERIES “POWER” WITH PREMIERE EPISODE SAMPLING INITIATIVE
Multiple Distributor Sampling Campaign on All Platforms Kicks Off on May 31,
Estimated 79 Million Multichannel Households Participating with Additional Sampling on Twitter, Facebook, Starz.com, STARZ PLAY and More
Exclusive 5-Minute Opening Scene Reveal Available on Twitter Today
Beverly Hills, Calif., May 30, 2014 – Starz is offering a multiplatform, nationwide sampling of the first episode of its highly anticipated STARZ Original Series “Power” beginning Saturday, May 31 with an exclusive reveal of the 5-minute opening scene of “Power” on Twitter beginning at 1:00 pm ET today.
“Power” is the first-ever television show to premiere on Twitter using the service’s new in-line video feature that enables one-touch playback. The new video experience is based on Twitter Cards, which extends user interactions beyond favoriting, retweeting and replying and makes it possible for people to do things like watch videos, download apps, or view articles and photos –– all from within a Tweet.
Select multichannel video distributors will offer linear, on-demand and online sampling opportunities of the first episode of “Power,” beginning May 31, one week in advance of the STARZ series premiere on Saturday, June 7 at 9:00 pm ET/PT. Approximately 79 million multichannel video households will have access to the sampling opportunities through select cable, satellite and telco affiliates in the United States.
The first episode of “Power” will also be available on May 31 at www.starz.com/power, and online through select STARZ cable, satellite, telco, and online distributors’ websites including the Starz “Power” Twitter page at https://twitter.com/starz_channel, Starz “Power” MySpace page, the Starz YouTube page at http://www.youtube.com/user/Starz, Starz “Power” Facebook page at www.facebook.com/power.starz, Amazon Instant Video, Vudu, Sony Entertainment Network and CinemaNow.
The series premiere of “Power” will also be available for sampling through the free STARZ PLAY app for all users in the United States.
“Power” tells the story of a visionary crime drama set in two different worlds, the glamorous New York club scene and the brutal drug trade.
James “Ghost” St. Patrick has it all: a beautiful wife, a gorgeous Manhattan penthouse, and the hottest, up-and-coming new nightclub in New York. His club, Truth, caters to the elite: the famous and infamous boldface names that run the city that never sleeps. As its success grows, so do Ghost’s plans to build an empire. However, Truth hides an ugly reality. It’s a front for Ghost’s criminal underworld; a lucrative drug network, serving only the wealthy and powerful.
As Ghost is seduced by the prospect of a legitimate life, everything precious to him becomes unknowingly threatened. Once you’re in, can you ever get out?
The cast is led by Omari Hardwick (Sparkle, For Colored Girls, Kick Ass, “Being Mary Jane”) who is joined by Lela Loren (Snitch, “Gang Related”), Naturi Naughton (Fame, “The Client List,” “Mad Men”) and Joseph Sikora (Jack Reacher, Safe, “Boardwalk Empire”). Hardwick stars as main character ‘James “Ghost” St. Patrick’; Loren plays ‘Angela Valdes’, an old flame of James’s who unexpectedly reenters his life; Naughton will play ‘Tasha St. Patrick’, wife, confidant and willing accomplice to James and Sikora plays ‘Tommy Egan’, childhood best friend and business partner to “Ghost.”
The series is created by Courtney Kemp Agboh (Emmy® nominated for “The Good Wife”), who will serve as executive producer and showrunner. Mark Canton (300, Immortals, 300: Rise of an Empire), Randall Emmett (End of Watch, 2 Guns, Lone Survivor) and David Knoller (“Big Love,” “Carnivàle”) also serve as executive producers. The series is being produced in association with CBS Television Studios.
“Power” premieres on STARZ with an eight hour-long episode first season.
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation), www.starz.com.
Starz Networks is a leading provider of premium subscription video programming through the flagship STARZ® and ENCORE® pay TV networks which showcase premium original programming and movies to U.S. multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. As of March 31, 2014, STARZ and ENCORE serve a combined 56.3 million subscribers, including 21.9 million at STARZ, and 34.4 million at ENCORE, making them the largest pair of premium flagship channels in the U.S. STARZ® and ENCORE®, along with Starz Networks’ third network MOVIEPLEX®, air over 1,000 movies monthly across 17 linear networks, complemented by On Demand and authenticated online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY. Starz Distribution develops, produces and acquires entertainment content, distributing it to consumers globally on DVD, digital formats and traditional television. Starz Distribution’s home video, digital media and worldwide distribution business units distribute original programming content produced by Starz, as well as entertainment content for itself and third parties. Starz Animation produces animated TV and movie content for studios, networks, distributors and audiences worldwide.