thelonelyisland-2011

via press release:

FOX INKS MULTI-YEAR DEAL WITH THE LONELY ISLAND,

FORMING NEW ALTERNATIVE COMEDY DEVELOPMENT VENTURE

 

Akiva Schaffer, Andy Samberg and Jorma Taccone to Develop

Alternative Pipeline of Next-Generation Comedy Series

 

Continuing its strategy of innovating outside the traditional TV development process, Fox Broadcasting Company (FOX) has entered into a strategic pact with multi-hyphenate comedy trio and Grammy Award-nominated performers The Lonely Island. Through the new company, The Lonely Island will oversee the development of comedy projects that will be incubated through digital platforms, such as Hulu and Roku, with the ultimate goal of becoming full series on FOX, FX, FXX or other networks.

 

“This is FOX’s third alternative development venture, and I’m ecstatic that we’re launching it with comedic geniuses The Lonely Island,” said Kevin Reilly, FOX’s Chairman of Entertainment. “I’ve admired Akiva, Andy and Jorma’s work for many years, and they share our desire to give creators more independence and the opportunity to take risks. These guys know what it takes to break through – whether online or on air – and they are the perfect partners to help us find the next generation of comedy hits.”

 

“Andy, Jorma and I are super excited to work with Mr. Reilly and everyone at FOX to make innovative and cool TV shows that might not otherwise make it through the normal development process. Reilly has given us a sandbox to play in, and we’ve brought our shovels, buckets, towels, sunblock, some old Grisham paperbacks, a Luna bar – wait – what was I talking about again?” said Akiva Schaffer.

 

“It’s vital that we foster more experimentation both on and off the Fox lot, so we can take more shots at identifying hits. We are committed to providing The Lonely Island all the support they need for success,” added Kiliaen Van Rensselaer, Senior Vice President of Multi-Platform Programming for FOX.

 

FOX’s partnership with The Lonely Island marks the network’s third multi-platform development initiative. In 2012, FOX launched ANIMATION DOMINATION HIGH-DEF, its alternative animation unit. In 2013, the network announced a strategic deal with digital studio WIGS, created by television and feature film producers Jon Avnet and Rodrigo Garcia.

Posted by:TV By The Numbers

blog comments powered by Disqus