ABC is Daytime’s No. 1 Network in Women 18-49

“General Hospital” Hits a Near 2-Year High

in Total Viewers and Women 18-49,

The Week After Mob Boss Sonny Shot His Long-Lost Son,

Undercover Cop Dante

ABC Daytime Delivers its Largest Weekly Total Viewer Audience in 9 Months,

and its Top-Rated Week in Women 18-49 in Almost 3 Months

ABC Daytime

  • Delivering its top-rated week in close to 3 months in Women 18-49, ABC was the No. 1 network in Daytime in the key women demo (1.3 rating – tie, since week of 11/9/09).
  • The week’s No. 2 daytime program in key women demos, this week stood as “General Hospital’s” most-watched week in nearly 2 years in Total Viewers (3.05 million – since week of 2/18/08) and in almost 22 months in Women 18-49 (1.6 rating/1.07 million – since the week of 4/21/08). In storyline this week, we saw the aftermath of what happened when mob boss Sonny shot his long-lost son, undercover cop Dante.
  • In Total Viewers (3.06 million), this week was the network’s most-watched week in Daytime in 9 months (since week of 3/30/09).
  • In target women, “General Hospitalwas the week’s No. 2 daytime program in Women 18-34 (No. 2 – 1.1 rating/385,000) and Women 18-49 (No. 2 – 1.6 rating/1.07 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of February 1, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.85 million            No. 1 NBC    1.3/873,000

No. 2 NBC    3.12 million        No. 2 ABC    1.3/852,000

No. 3 ABC    3.06 million No. 2 CBS    1.2/789,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s

The Young & the Restless   CBS             1.8/1.21 million

General Hospital           ABC             1.6/1.07 million

The View                   ABC             1.4/916,000

Days of Our Lives          NBC             1.3/873,000

Price is Right 1/2         CBS             1.3/870,000

Posted by:TV By The Numbers

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