via press release:
STYLE MEDIA’S “GIULIANA & BILL” DELIVERS ITS MOST WATCHED EPISODE IN FIVE SEASON HISTORY
Season Five Up +36% Among W18-49 Year Over Year
Series Drives MyStyle.com to Year’s Best Day Ever For Video Streams, Up +105%, and Daily Unique Visitors Up +55%
LOS ANGELES — April 25, 2012 –Style Media’s “Giuliana & Bill” delivered the series most watched episode ever on Tuesday, April 24 among Total Viewers, according to Nielsen. Last night’s episode of “Giuliana & Bill” ranked number four in the time period for W18-49 against all cable networks and delivered 630,000 Total Viewers. The fifth season of “Giuliana & Bill” is up an impressive +36% among W18-49 and +28% among total viewers, compared to the first four episodes of season four.
Additionally, on the social media front, “Giuliana & Bill” drove MyStyle.com to its best day for the year in Video Streams, up +105%, and Daily Unique Visitors, up +55%. The series was ranked among the top 10 most talked about series on Tuesday, April 24, according to Trendrr.
Immediately following episode four, Style premiered “Giuliana & Bill: Baby Dreams,” a 30-minute special on surrogacy hosted by Giuliana and Bill Rancic, which more than doubled the time period average for the prior four week period across all key demos and delivered 371,000 Total Viewers.
“Giuliana & Bill,” which averages 515,000 Total Viewers and 263,000 W18-49, airs Tuesday nights at 8pm ET/PT on Style. Viewers have followed the couple as they have struggled to conceive, going through three rounds of in vitro fertilization, a miscarriage and then Giuliana’s battle with breast cancer. In last night’s episode viewers got a behind the scenes look at their decision to proceed with a gestational carrier and the moving phone call that they are in fact pregnant.
“Giuliana & Bill” is produced by Comcast Entertainment Studios, a division of NBCUniversal. Executive producers are Robert Sizemore and Jay James for Comcast Entertainment Studios and Giuliana Rancic and Bill Rancic for You & I Productions. Renee G. Simon and Ruth Rafidi serve as network executives on the show.
Source: Nielsen, NPM L+SD Impressions – Giuliana & Bill #504 (Tues, 04/24/12, 8P-9P) ranked against all original episodes series to date (08/05/09-04/24/12), Giuliana & Bill S5 To date (04/03/12-04/24/12) vs. Prior Season Equivalent (07/18/11-08/08/11), Giuliana & Bill ranked against all cable nets Tues 8P-9P strict daypart, Giuliana & Bill: Baby Dreams (Tues, 04/24/12, 9P-9:30P) vs. Prior 4 Week Time Period Avg (03/26/12-04/22/12); Omniture, SiteCatalyst – Daily Unique Visitors and Video Starts (Mon, 04/25/12) vs. Prior 4 Week Monday Avg (03/26/12-04/22/12); Trendrr.TV – Daily Cable Rank (Tues, 04/24/12).