via press release:
GMC TV WORLD PREMIERE ORIGINAL GOSPEL PLAY ‘SUGAR MOMMAS’ A RATINGS HIT
HIGHEST-RATED ORIGINAL GOSPEL PLAY PREMIERE EVER FOR GMC ALSO RANKED IN TOP TEN FOR TIME SLOTAMONG KEY DEMOS IN AFRICAN AMERICAN HOUSEHOLDS
ATLANTA, GA – January 30, 2012 – GMC TV, America’s favorite channel for uplifting music and family entertainment, announced today that the January 21 premiere of the gospel play, “Sugar Mommas,” was the network’s highest-ever rated gospel play premiere night across three airings, with the first showing (7-9pm ET) placing the network in the top ten among several key demos in African American households.
Across its three premiere night airings, “Sugar Mommas” set GMC World Premiere Gospel Play ratings records among A18-34, A18-49 and A25-54 (source 1), and delivered 147,000 P2+ in its 7pm ET premiere slot (source 2). In African American households, GMC was the 7th ranked network in the 7-9pm time period among W18-49 and W18-54, and 8th ranked among A18-49 and A25-54 (source 3).
“Sugar Mommas” features a stellar cast including Daytime Emmy® nominee Vanessa Williams (“Lincoln Heights,” “Soul Food”), NAACP Image Award winner Terri J. Vaughn (“Meet the Browns,” Daddy’s Little Girls), Rachel True (“Half & Half”), Lamman Rucker (“Meet the Browns,” Why Did I Get Married Too?), Tommy Ford (“Martin”) and the Grammy®-nominated Gospel music sensation VaShawn Mitchell.
Inspiring, heart-warming and hilarious, “Sugar Mommas” centers on three 40-something women who start a bakery together to fulfill their own sweet desires to be independent women after motherhood, failed marriages and the loss of loved ones have left indelible marks on their lives. Together, their story is a celebration of womanhood, the good and the bad, as each learns new lessons about maturing, love and romance, and opportunity.
“Sugar Mommas” was the sixth original gospel play to air in GMC’s hit series following the success of GMC productions “Love Me or Leave Me,” “The Ideal Husband,” “She’s Not Our Sister,” “The Love You Save” and “She’s Still Not Our Sister.” GMC, which has more installments planned for 2012, is the only network producing the popular medium and bringing it to a broad television audience.
GMC (http://www.watchGMCtv.com) is America’s favorite television channel for uplifting music and family entertainment. The Parents Television Council™ awarded its Entertainment Seal of Approval™ to GMC for being “an authentic family-friendly cable network.” In 2011, GMC was the second fastest growing ad supported cable network in total day households and A18-49. GMC can be seen in more than 51 million homes on various cable systems around the country, as well as DISH Network on channel 188, DIRECTV on channel 338 and Verizon FiOS on channel 224. Follow GMC TV on Facebook and Twitter at http://facebook.com/gmctv and http://twitter.com/gmctv.
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Source 1: Nielsen LSD 11/13/10-01/21/12 Gospel Play Premiere nights Sa 7p-1a
Source 2: Nielsen LSD 1/21/12 7p-9p Gospel Play premiere telecast
Source 3: Nielsen LSD 1/21/12 7p-9p English Ad Supported Cable time period Cov AA% rank
within African American homes