via press release:
GOLD RUSH #1 SERIES IN PERSONS, MEN AND WOMEN 25-54 ON CABLE FRIDAY OCT. 25
Discovery Channel #1 in All of Television in Men 18-49
Discovery Channel continues to dominate Friday nights with the return of the popular series GOLD RUSH which owned the night as the #1 ad supported cable program on cable across key demos and the #2 program in all of television among Men 18-49 on Friday, Oct. 25. Discovery Channel was also the #1 network in All of Television among Men 18-49 on Friday night.
The two hour season premiere of GOLD RUSH from 9-11PM ET/PT earned a 2.05 HH/1.61 P25-54/2.31 M25-54 rating and delivered an average of 2.86 million total viewers P2+. GOLD RUSH was the #1 ad-supported cable program among Persons, Men and Women 25-54, and Persons and Men 18-49 delivery, no exclusions.
Additionally, GOLD RUSH was the #2 program in ALL OF TELEVISION among M18-49 delivery, beating such competition as CBS’ Undercover Boss, Hawaii Five-0 and Blue Bloods, FOX’s Masterchef Junior and The Simpsons, NBC’s Grimm, Dracula and Dateline and ABC’s 20/20, Last Man Standing and The Neighbors.
GOLD RUSH and its pre-show, The Dirt, which aired at 8PM ET/PT and earned a 1.08 HH/0.75 P25-54 rating and delivered 1.47 million total viewers P2+, made Discovery Channel the #1 network in all of television, including both cable and broadcast, for Men 18-49 on Friday night.
An all new episode of GOLD RUSH will air Friday Nov. 1 at 9PM ET/PT.