via press release:
HALLMARK CHANNEL ANNOUNCES THE CREATION OF THE FIRST-EVER
FELINE FOOTBALL LEAGUE
FEATURING THE WORLD’S MOST ADORABLE AND ADOPTABLE KITTENS
COMPETING TO PLAY IN HISTORY’S BIGGEST FELINE SHOWDOWN
KITTEN BOWL II
Hallmark Channel proudly announces the inauguration of the first-ever Feline Football League (FFL), featuring the world’s most adorable, playful and adoptable kittens. The kittens will participate in season games for the chance to claw their way to the end zone in the 2nd annual classic, Kitten Bowl II, premiering Su-purr Bowl Sunday 2015. Beginning this November, an FFL Scouting Combine will search for the most competitive, adorable and adoptable feline players before holding an exciting kitten draft. Once the draft has been announced, kittens will be placed into teams of their own colors, logos and mascots where viewers can follow regular season game highlights across Hallmark Channel’s digital and social networks — all leading up to the broadcast of the feline football championship, Kitten Bowl II.
“Building upon the huge ratings success of Kitten Bowl I, we are positioned to make the 2015 game even more successful by creating and inaugurating an official Feline Football League, which will generate momentum for the highly anticipated and celebrated bowl game,” said Bill Abbott, President & CEO, Crown Media Family Networks. “The newly inducted league makes it possible for Crown Media to build a world-class programming and merchandising franchise around KITTEN BOWL while still shining a spotlight on the incredibly beautiful and talented pets available for adoption.”
The FFL brings adorable—and adoptable—kittens together with celebrities and personalities from all facets of the entertainment world as the kittens compete on obstacle courses filled with lures such as yarn balls, lasers, and toys on string. Kitten Bowl II is part of Hallmark Channel’s corporate initiative Pet Project, a movement dedicated to celebrating pets and the incredible joy they bring to our lives. The FFL and Kitten Bowl II will significantly raise awareness of the plight of shelter animals across the country as Hallmark Channel once again partners with North Shore Animal League America, who will provide the feline competitors with forever loving homes once the games conclude.
Kitten Bowl II will be executive produced by JD Roth, Todd Nelson, Adam Kaloustian, Brant Pinvidic and Jesse Drollette of Eyeworks USA (previously 3 Ball Productions) whose credits include “The Biggest Loser” (NBC), “Extreme Weight Loss” (ABC) and “My Cat From Hell” (Animal Planet), among others.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original content including movies; original scripted series, such as Cedar Cove, When Calls the Heart, and Signed, Sealed, Delivered; and specials such as Hero Dog Awards and Kitten Bowl; as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. The channel is also home to twice Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house on the Universal Studios lot and featuring segments on health, cooking, design, crafts, DIY, gardening and more. Hallmark Channel’s sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.