via press release:
HALLMARK CHANNEL’S “CEDAR COVE” RATINGS TREND CONTINUES
WITH FOURTH STRAIGHT WEEK ON TOP
Original Series “Cedar Cove” is #1 Cable Program on Saturday
Followed By Original Movie “Reading, Writing & Romance” as # 1 Cable Movie on Saturday
For the fourth consecutive week, Hallmark Channel’s original scripted series, “Cedar Cove”, is #1 in its Saturday primetime time period (8-9p). The August 10 one-hour episode delivered a 2.0 household rating with over 2 million total viewers and ranked as the #1 program of the day on cable among households. The solid audience for the new “Cedar Cove” episode provided a strong lead-in for the premiere of the Hallmark Channel original movie, “Reading, Writing & Romance”, which was the #1 cable movie on Saturday and garnered a 1.5 household rating with 1.5 million total viewers.
“Cedar Cove” was #1 in household delivery, making Hallmark Channel the most watched network on cable in the 8-9p period among total viewers (2,074,000). In W25-54, “Cedar Cove” averaged 296,000 viewers. In addition, “Cedar Cove” placed #1 in household rating for the time period and among the top 10 for key demo ratings, including #2 in P2+ (1.0 rtg) and #3 in W25-54 (.7 rtg). The “Cedar Cove” episode elevated Hallmark Channel to be the #2 cable network in prime time for the day among households (1.6 HH rtg)
In “Cedar Cove: Suspicious Minds”, Bob (Boxleitner) and Peggy (Niven) Beldon must deal with a mysterious death at their Bed and Breakfast as the Cedar Cove gossip mill begins buzzing with the news. Jack (Neal) is quick to begin covering the story for the Chronicle—even in the midst of rising tensions between him and Olivia (MacDowell) about Eric’s (guest star Tom Stevens) bad attitude. Meanwhile, Justine (Smyth) is on the verge of a new career when she gets a chance to show her work at the local Art Walk. Stars Andie MacDowell, Dylan Neal, Bruce Boxleitner, Barbara Niven, and Sarah Smyth.
Commercial actor Wayne Wenders (Mabius) takes a job as a substitute teacher in “Reading, Writing & Romance” to make ends meet while he waits for his big break, but he soon finds himself enjoying the job and finding his leading lady. When his big break finally does come along, he has to break promises and hearts in his new life. Are his dreams of stardom are really worth sacrificing everything? Stars Eric Mabius, Virginia Williams, Stefanie Powers, Meredith Baxter, and Martin Mull.
Source: The Nielsen Company, August 5-11, 2013
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel’s sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.