via press release:
BOO BOO RINGS IN 2013 WITH THE SERIES’ MOST-WATCHED EPISODE TO DATE
–TLC’s HERE COMES HONEY BOO BOO: A VERY BOO HALLOWEEN was watched by 3.1M P2+–
(New York, NY) – Mama June may not have conquered her fear of mayonnaise, but she and her family dominated the primetime cable space. TLC’s Holladay special HERE COMES HONEY BOO BOO: A VERY BOO HALLOWEEN delivered high ratings for the network on Sunday night at 9 PM (ET/PT), garnering a 2.1 HH rating, a 2.1 W18-34 rating, a 1.9 W18-49 rating and a 1.9 W25-54 rating.
The premiere of A VERY BOO HALLOWEEN special posted the series’ highest P2+ delivery to date, surpassing all season one episodes of HERE COMES HONEY BOO BOO. A VERY BOO HALLOWEEN special ranked #2 among all ad-supported cable in its Sunday 9-10pm time period among W25-54, P/W 18-49/18-34, P2+ and #3 among HH and P25-54.
A VERY BOO HALLOWEEN also saw digital success, nabbing the number one spot on Trendrr.tv’s top social cable chart with five show topics trending on Twitter.
HERE COMES HONEY BOO BOO follows Alana and her family: stay-at-home mom June, chalk-mining dad Sugar Bear, and sisters 13-year-old Lauryn “Pumpkin”, 15-year-old Jessica “Chubbs”, and 18-year-old Anna “Chickadee.” From family outings to loud and crazy family get-togethers, HERE COMES HONEY BOO BOO takes us off the pageant stage and into the unapologetically-outrageous family life of the Honey Boo Boo clan.
HERE COMES HONEY BOO BOO returns Sunday, January 13 at 9 PM (ET/PT) with the premiere of its Thanksgiving special.
Source: Nielsen, 1/6/13. Cov Rtg/(000s).