via press release:
BOO BOO BEATS THE SUMMER HEAT WITH HIGH RATINGS
–Fifth week of TLC’s HERE COMES HONEY BOO BOO brings in 2.4 M P2+–
(New York, NY) – Georgia summers are hot. The ratings for TLC’s HERE COMES HONEY BOO BOO are hotter. Week five’s premiere, which featured pool-building, 4th of July fireworks and a trip to the lake, delivered high ratings for the series on Wednesday night at 10 PM (ET/PT), garnering a 1.8 HH rating, a 2.6 W18-34 rating and a 2.1 W18-49 rating. Its 2.6 W18-34 rating was a series high.
For the third week in a row, the premiere of TLC’s HERE COMES HONEY BOO BOO (Wednesday, 8/22/12, 8/29/12 & 9/5/12 at 10-10:30P ET/PT) was the #1 program in delivery among all ad-supported cable on the night with all key women demos (W25-54/18-49/18-34). In addition, it ranked #1 in ad-supported cable on the night for the second week in a row among P18-49/18-34.
HERE COMES HONEY BOO BOO also saw digital success, nabbing the number one spot on Trendrr.tv’s top social chart for a third week. Three on-air hashtags also broke into top 10 trending topics on Twitter.
HERE COMES HONEY BOO BOO follows Alana and her family: stay-at-home mom June, chalk-mining dad Sugar Bear, and sisters 12-year-old Lauryn “Pumpkin”, 15-year-old Jessica “Chubbs”, and 17-year-old pregnant Anna “Chickadee.” From family outings to loud and crazy family get-togethers, HERE COMES HONEY BOO BOO takes us off the pageant stage and into the unapologetically-outrageous family life of the Honey Boo Boo clan.
HERE COMES HONEY BOO BOO returns Wednesday at 10 PM (ET/PT) with a brand new episode.