via press release:
HGTV DELIVERS HIGHEST RATED, MOST-WATCHED, WEEKEND EVER
New York, N.Y. [For Immediate Release – January 29, 2014] HGTV achieved its highest rated and most watched weekend ever, delivering a 0.61 P25-54 on the weekend of 1/26/2014 from 7 a.m. – 8 p.m. In fact, the network ranked as the #1 cable network for the weekend among upscale P25-54 and W25-54. Top-rated viewer favorites such as Property Brothers, Love It or List It and House Hunters helped to drive the record ratings, and Beachfront Bargain Hunt, which premiered earlier this month also performed well — appealing to the network’s younger upscale audiences. More than 19 million viewers tuned in to HGTV this past weekend between 7 a.m. and 8 p.m., generating a 25% increase over the prior four weeks.
HGTV finished 2013 as the #1 cable network on weekends among upscale W25-54 and the #2 cable network on weekends among upscale P25-54.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).