via press release:


HGTV Opens Door to 2011 HGTV Dream Home
with Tournament of Roses® Parade Float

New York, N.Y. [December 13, 2010] Parade fans won’t miss a beat during HGTV’s live, commercial-free coverage of the 122nd Tournament of Roses Parade® featuring Grand Marshal Paula Deen on Saturday, January 1, 2011 at 11:00 a.m. ET / 8:00 a.m. PT. Long known for its annual broadcast of the parade, HGTV is adding a special treat for fans this year with its own float–a spectacular replica of the 2011 HGTV Dream Home–featuring designers John Gidding (Curb Appeal: The Block), Emily Henderson (Secrets From A Stylist) and Antonio Ballatore (The Antonio Treatment). The parade will cover the legendary five-and-a-half mile parade route down Colorado Boulevard in Pasadena, California.

Once again viewers will have the best seat in the house for the parade as landscape architect Jamie Durie (The Outdoor Room), designer Sabrina Soto (Real Estate Intervention) and veteran television producer/host Robb Weller provide an informative and unique perspective on the breathtaking floral floats, bands and equestrian units. Complementing the network’s television coverage, will have additional details on the making of the parade’s floral displays, including the HGTV Dream Home 2011 float.

During Rose Parade 2011, HGTV’s comprehensive coverage also will include a special appearance by Yard Crashers host Ahmed Hassan who will be stationed street-side to conduct celebrity interviews and keep home viewers posted on the status of their favorite float as it travels along the route. Hassan will host a half-hour special, Rose Parade Countdown, immediately preceding the parade at 10:30 a.m. ET / 7:30 a.m. PT. He’ll show the magic behind the building of the HGTV float, including some of the more than 1,200 workers who spend approximately 20,000 hours and 363 gallons of glue to get the float ready for the big parade. Immediately following the parade coverage, viewers will want to stay tuned for the HGTV Dream Home 2011 special at 1 p.m. ET / 10 a.m. PT.

The theme of this year’s parade, ‘Building Dreams, Friendships and Memories,’ exemplifies the spirit of the HGTV Dream Home Giveaway. The network’s magnificent, mobile, floral display celebrates 15 years of making dreams come true with the annual sweepstakes. Created exclusively of organic materials including cocoa powder, redwood bark and poppy seed grout, the float reflects the rustic appeal of the actual HGTV Dream Home 2011 located at Spruce Peak in Stowe, Vermont. It depicts area attractions including rolling hills, winding roads and ski slopes punctuated by snow-tipped evergreens. Eleven sculpted trees with vibrant autumn “leaves” made of 5,000 roses, 10,000 carnations, chrysanthemums and strawflowers capture the season’s intense colors of gold, yellow, red and orange. A real stream for fishing and kayaking also is included on the float. The “snow” covered roof top of the home is made of white and lavender chrysanthemums with fine cut everlasting accents for a natural sparkle.

“The HGTV Dream Home float is an exciting addition to this year’s parade,” said Kathleen Finch, general manager, HGTV. “Each year since 1996, HGTV has provided a one-of-a-kind experience for viewers who want to enjoy the Rose Parade at home with their families. It’s a tradition that millions of viewers look forward to as the highlight of their New Year’s Day programming experience. This year, parade viewers will enjoy our unique and stunning representation of the eagerly-anticipated HGTV Dream Home.”

About HGTV
HGTV, America’s leader in home and lifestyle programming, is distributed to more than
99 million U.S. households and is one of cable’s top-rated networks. HGTV’s website,, is the nation’s leading online home-and-garden destination, which attracts an average of 4 million unique visitors per month.

Posted by:TV By The Numbers

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