via press release:
HISTORY’S MARCH OUT LIKE A LION!
CABLE’S #1 NETWORK
TOTAL VIEWERS, ADULTS 25-54 AND MEN 24-54
WITH OVERALL SUCCESS OF BROAD
FIRST QUARTER EVER
THE BIBLE AND NEW SCRIPTED SERIES VIKINGS
LEAD THE CHARGE
New York, NY, April 2, 2013 – HISTORY confirmed today that the network finished March as #1 among all cable networks in total viewers (3.1 million), Adults 25-54 (1.3 million), and Men 25-54 (720,000). HISTORY’s win is driven by success across its broad primetime schedule with The Bible (11.4m total viewers for all five weeks), Vikings (5.0m to date), Pawn Stars (5.0m), Swamp People (4.5m), American Pickers (4.4m), Big Rig Bounty Hunters (2.4m), and Top Gear (1.8m) all earning strong results.
In addition, HISTORY closed out its most-watched quarter ever with 2.4 million total viewers and ranked Top Four in all key demographics.
The much anticipated finale of THE BIBLE averaged 11.7 million total viewers, 4.6 million A25-54 and 3.8 million A18-49 impressions. This is up +14% among total viewers, +18% among A25-54 and +12% among A18-49 vs. last week. Head to head THE BIBLE beat Walking Dead in the 9-10 p.m. hour on Sunday (12.33 Million total viewers vs. Walking Dead with 12.29).
THE BIBLE OVERALL AVERAGE:
Total Viewers: 11.4 million
A18-49: 3.6 million
A25-54: 4.2 million
M18-49: 1.8 million
M25-54: 2.1 million
And HISTORY’s first scripted series VIKINGS continues to be the #1 new cable series in 2013 and has propelled HISTORY to #1 in cable in its Sunday 10-11 p.m. time period since its launch.
VIKINGS FIVE WEEK AVERAGE:
5.0 million Total Viewers
2.2 million A25-54 impressions
1.9 million A18-49 impressions
THIS SUNDAY ON VIKINGS:
“Burial of the Dead” – Sunday, April 7 at 10 p.m.
Ragnar, weak and still hurt, must meet the Earl head-on after it comes to light that Rollo has been tortured on Haraldson’s orders. The two men will come together face to face with a single outcome possible: Only one man will leave this fight alive.
HISTORY® is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network’s all-original programming slate, including scripted event programming, features a roster of hits including American Pickers®, American Restoration™, Ax Men™, Ice Road Truckers®, Pawn Stars®, Swamp People® and Top Shot® as well as epic mini-series and specials such as the Emmy® Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us, and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY’s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com