via press release:
HISTORY® POSTS BEST JULY IN NETWORK HISTORY
Ratings Driven by Original Hit Series …
AMERICAN PICKERS, AMERICAN RESTORATION, ICE ROAD TRUCKERS, PAWN STARS, SWAMP PEOPLE and TOP GEAR
Tuesday, August 02, 2011 – HISTORY experienced its best July of all time with regularly scheduled hit series leading the charge on Sunday nights – with Ice Road Truckers and Top Gear – Monday nights – with American Pickers and Pawn Stars – Thursday nights – with Swamp People – and Friday nights – with American Restoration.
July 2011 vs. July 2010:
- Total Viewers: 2.1 million vs. 1.5 million, up +40%
- Adults 25-54: 1.0 million vs. 756,000, up +32%
- Adults 18-49: 914,000 vs. 681,000, up +34%
For the second consecutive month, HISTORY ranked #2 in primetime among Adults 25-54 and Adults 18-49.
HISTORY’s July 11th crossover event – featuring a lineup of its wildly popular “trash-to-treasure” strand American Pickers, American Restoration and Pawn Stars – scored a round of stellar ratings for the network from 9-11pm with an average of 6.7 million total viewers, 3.1 million Adults 25-54 and 2.9 million Adults 18-49. And over the course of a week, over 30 million viewers tuned-in to a portion of the crossover event.
Season 2 of Swamp People wrapped on Thursday, July 21 with a series high of 5.5 million total viewers, 2.8 million Adults 25-54 and Adults 18-49. Overall, the season averaged 4.1 million total viewers, 2.1 million Adults 25-54 and Adults 18-49, and was up 32% v season 1.
Top Gear’s second season premiered on Sunday, July 24 at 10pm to 2 million total viewers, 1.2 million Adults 18-49 and 1.1 million Adults 25-54. The second week of season 2, on Sunday, July 31 at 10pm, drew a best-ever for the series with 2.13 million total viewers.
HISTORY® and HISTORY HD® are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s signature initiative connecting America’s schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics. For more information go to www.historypressroom.com