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via press release:

NATIONAL RATINGS HIGHLIGHTS FOR CBS PRIMETIME

 

FRIDAY, AUGUST 2 – THURSDAY, AUGUST 8

 

  • The impact of the Time Warner Cable blackout on the national average has been minimal through seven days.

 

  • Compared to the seven-day period during the week prior to the blackout, CBS is down only -0.2% in viewers and is unchanged in adults 18-49.

 

  • Compared to the same week last summer, CBS’s Friday-Thursday primetime programs during the blackout are up +38% in viewers and up +33% in both adults 18-49 and 25-54.

 

RATINGS IN CONTEXT OF TIME WARNER CABLE DISPUTE

 

  • Time Warner Cable has blacked out CBS stations to 3.2 million of its customers in New York, Los Angeles and Dallas.

 

  • Because of CBS’s strong ratings growth this summer, the net effect of the blackout will not present an overall ratings hardship.

 

  • In addition, August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible.
Posted by:TV By The Numbers

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