via press release:


Fueled by premieres of top series in October delivering more than 500k total viewers (P2+), including I (Almost) Got Away with It (674k), Who the (Bleep) Did I Marry?(529k) and Very Bad Men (515k), Investigation Discovery once again posted double-digit prime delivery gains vs. October 09:

P2+                +66% (376k vs. 226k)
HH                +66% (302k vs. 182k)
P25-54                +70% (194k vs. 114k)
W25-54                +71% (125k vs. 73k)
P18-49                +79% (159k vs. 89k)
W18-49                +82% (102k vs. 56k)

Premiere of Who the (Bleep) Did I Marry? on Oct 27, is ID’s best telecast ever in W25-54 (301k) and W18-49 (242k) delivery, and the season 2 premiere of I (Almost) Got Away With It on Oct 26, delivered the network’s best season premiere ever in P2+ (674k).

October also marked ID’s best month ever in prime in W25-54, P18-49 and W18-49, posting 33 consecutive months of year-over-year prime gains in HH delivery, and 18 straight months in P2+ and P/W 25-54.

In October, ID ranked #35 in P25-54 delivery among ad-supported cable, up 11 rank positions from #46 in Oct 09.  Among W25-54 delivery, ID ranked #33, up 12 from #45 in Oct 09, out-ranking networks including VH1, MSNBC, HALL, NGC, HLN and CNN.  For HH delivery, ID ranked #39, up 9 rank positions from #48 in Oct 09.

In addition, ID is the fastest growing cable network in prime among HH, P2+, P/W/M 25-54 and P/W 18-49 delivery, calendar year to date.

Posted by:TV By The Numbers

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